JUPITER, Fla. and CHICAGO: J.J. Taylor Companies, one of the largest independent beer distributors, today announced the renewal of its partnership with Provi, the leading B2B digital platform for the beverage alcohol industry. The extended partnership deepens digital access for licensed retailers throughout Florida, enabling them to discover and engage with J.J. Taylor’s portfolio and communicate their orders through the Provi platform.

As more of the beverage-alcohol trade adopts digital tools, distributors are expanding how they support retail customers and supplier partners. By continuing its collaboration with Provi, J.J. Taylor ensures that retailers can engage with its portfolio in the same streamlined, service-oriented way they experience offline while giving supplier brands greater visibility across an increasingly digital marketplace.

“Provi’s platform has become an integral part of how many retailers do business, and extending our partnership allows us to better serve those customers,” said Brandi Clemons, Vice President of Marketing & On Premise Sales, J.J. Taylor Companies. “This renewal reinforces our commitment to making it easier for retailers to access our portfolio and connect with our team through the channels they already use.”

Research from Gartner shows that 75% of B2B buyers now navigate a mix of digital and in-person touchpoints on the path to purchase, highlighting the importance of creating a cohesive experience across both. By maintaining a strong presence across these channels, J.J. Taylor is helping the trade embrace the same ease and accessibility in business that professionals have come to expect in their everyday lives.

“J.J. Taylor has long been recognized for its commitment to service and innovation,” said Sean Kiley, Vice President & General Manager, Distributor Partnerships, Provi. “This partnership continues that legacy by helping retailers interact with J.J. Taylor’s portfolio wherever they do business, supporting a stronger, more connected three-tier system.”

This partnership renewal underscores both companies’ shared commitment to strengthening the digital infrastructure of the beverage-alcohol industry. Together, J.J. Taylor and Provi are empowering licensed retailers with modern tools that simplify ordering, enhance access to portfolios, and support the new way the trade conducts business.

Bars, restaurants, clubs, hotels, and off-premise retailers throughout Florida can browse J.J. Taylor’s portfolio and submit order requests to their reps by signing up for Provi at no cost: provi.com/jjtaylor.

About J.J. Taylor Companies

J.J. Taylor Companies, Inc. is one of the largest independent beer distributors in the United States, proudly serving retailers, restaurants, and consumers across Florida. With a heritage dating back to 1958, J.J. Taylor has built its reputation on being "First Choice" in distributorships for its employees, customers and suppliers.

The company's extensive portfolio includes leading domestic, import, craft, and emerging beverage brands, from world-class suppliers, supported by state-of-the-art logistics and a commitment to delivering excellence every day. Guided by its values and community-driven approach, J.J. Taylor Companies, Inc. continues to grow as a trusted leader in beverage distribution.

www.jjtaylor.com | @bestinbeer_

About Provi

Provi is the leading online B2B platform for the total beverage industry, connecting buyers, distributors, and suppliers through a single digital marketplace. By streamlining communication, simplifying ordering, and enabling smarter product discovery, Provi enhances visibility and strengthens collaboration across the three-tier system. Trusted by thousands of industry partners nationwide, Provi is helping build a more connected and efficient future for beverage alcohol commerce. The company also operates SevenFifty Daily, an award-winning online publication offering news, insights, and analysis for the beverage alcohol trade.

Fonte: Business Wire