YouTube, TikTok, and Reddit tracking shows where brands are being discovered.

SINGAPORE: Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated.

People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions. Brand Radar brings them into one view, showing where brands appear, how competitors compare, and which channels matter most. This supports Ahrefs’ broader goal of helping businesses stay discoverable across every surface that matters.

Brand Radar’s video and Reddit indexes are built on the same infrastructure that powers its AI visibility tracking. This infrastructure processes over 239M prompts every month, giving Brand Radar the ability to index, compare, and monitor brand visibility across fast-moving surfaces. It currently includes:

• 162M+ AI Overviews
• 29M+ AI Mode queries
• 100M+ queries across ChatGPT, Copilot, Gemini, and Perplexity

This scale lets businesses study any brand’s visibility across AI, search, video, and community platforms.

YouTube + TikTok (Beta)

Brand Radar now scans video descriptions, transcripts, and titles for mentions, surfacing only snippets with brand mentions, instead of full transcripts. Teams can quickly see which videos reference their brand and understand the context those mentions appear in.

Reddit in SERPs (Beta)

Tracks where brands appear in Reddit results shown in Google Search, including titles, descriptions, and subreddit snippets.

“ChatGPT and other AI tools are becoming an important discovery layer, but they’re not where demand starts. Demand is created on platforms that capture massive attention - YouTube, TikTok, and Reddit - where people talk, share, and influence each other. By monitoring brand mentions across these platforms, Brand Radar helps teams understand what’s driving their visibility in AI, not just where they end up being mentioned.” – Tim Soulo, Chief Marketing Officer at Ahrefs

Availability

YouTube, TikTok, and Reddit indexes are available while in beta for all paid Ahrefs customers. They will move into Brand Radar add-ons after beta.

Learn more at https://ahrefs.com/brand-radar.

Fonte: Business Wire