MOUNTAIN VIEW, Calif.: #AI--Bloomreach, the AI company for personalization, today announced Loomi Connect, making the company’s product discovery technology available through the Model Context Protocol (MCP). Loomi Connect brings a brand's ecommerce search intelligence directly into ChatGPT and other conversational AI platforms. As a result, the same algorithms and data points that drive conversions on a retailer's site can now power how products appear in AI conversations - ensuring consistency, control, and relevance wherever customers shop.

According to a Bloomreach survey* of more than 1,000 U.S. consumers, nearly 50% of consumers shop with ChatGPT several times a week or more, and if forced to choose, 41% would choose it over shopping directly on an ecommerce site. As businesses seek to meet customers where they are, Bloomreach is offering a new solution that will allow them to bring years of refined on-site search intelligence directly into conversational channels.

Loomi Connect integrates Bloomreach's product discovery technology directly into ChatGPT apps built on the OpenAI marketplace. This ensures that as product catalogs are surfaced in ChatGPT, they are powered by the same performance data and fine-tuned algorithms that drive a brand’s on-site search - making recommendations both relevant to customers and profitable to businesses. Loomi Connect also captures interaction data and feeds it back into customer profiles, enabling personalization to flow seamlessly between ecommerce sites and conversational channels.

"ChatGPT isn't the competitor to the brand experience - it's the next channel within it," said Raj De Datta, co-founder and CEO, Bloomreach. "Brands need to take control of their presence on conversational channels, just as they did with email, SMS, and social media. Loomi Connect is here to help them achieve that, ensuring the same data and AI that our customers have been using to power their owned-channel experiences can now extend into conversational channels too."

Loomi Connect is available today, allowing brands to connect ChatGPT apps to Bloomreach’s product discovery MCP server. Watch a recording of the company’s recent Loomi Connect webinar to learn more.

*Based on a survey of 1,010 respondents conducted on December 17, 2025 by Propeller Insights.

Disclaimer: Loomi Connect is not affiliated with, endorsed by, or sponsored by OpenAI.

About Bloomreach

Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its integrated intelligence platform, understands every customer in context - then tailors their experience in real-time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.

Fonte: Business Wire