CHICAGO: Demand Chain AI today announced the general availability of Puls8™ RGOX, an AI-driven Revenue Growth Optimization (RGO) solution that fundamentally redefines how consumer goods companies plan, optimize and execute trade promotions.

For decades, trade promotion planning has relied on slow, manual processes, from copying prior-year plans, keying data across disconnected systems and reacting to results after the fact. The result is long planning cycles, misaligned forecasts and promotions that consistently underperform expectations. Puls8™ RGOX disrupts this model by replacing manual plan construction with AI-powered forecasting, optimization and scenario planning built directly into the planning workflow.

“Most organizations are still planning promotions the same way they did years ago by copying spreadsheets and hoping for better outcomes,” said Richard Davis, CEO and Founder of Demand Chain AI. “Puls8™ RGOX is a step-change in how promotion planning is done. By unifying AI-driven forecasting, optimization and scenario planning in a single platform, we give teams a smarter starting point and a fundamentally better way to drive trade ROI.”

At its core, Puls8™ RGOX combines AI-driven promotional lift forecasting with a powerful optimization layer, providing users with several key capabilities, including:

• AI-driven promotional forecasting with more accurate lift models that can be shared directly with demand planning systems to improve forecast alignment and accuracy.
• Automated scenario planning to rapidly build, compare, and combine multiple promotional strategies before committing spend.
• Optimization of incremental trade dollars, enabling teams to improve ROI by optimizing around existing or approved promotional plans.
• Flexible constraint management, including global and local constraints, pinned promotions, blocked time periods, and calendar-aware optimization.
• Seamless downstream integration, allowing optimized promotional plans to flow directly into TPM, ERP, and forecasting systems that eliminate re-keying, reducing reconciliation, and improving execution from planning through activation.

“Promotional planning shouldn’t be a necessary evil or a bottleneck to growth,” said Chad Schumacher, Chief Product Officer at Demand Chain AI. “Puls8™ RGOX replaces manual plan-building with intelligence and optimization at the core. Teams plan faster, forecast more realistically, and focus their time on strategy instead of data entry.”

With Puls8™ RGOX now generally available, Demand Chain AI is setting a new standard for revenue growth and trade promotion planning, helping organizations move beyond legacy approaches and unlock faster, more confident, and more profitable commercial decisions.

About Demand Chain AI

Demand Chain AI delivers Puls8™ Intelligent Planning Solutions, AI-powered software built to transform supply chain planning and forecasting for CPG. Our data-driven platform enables precision forecasting, faster decisions, and more agile operations across demand and supply.

Backed by more than 1,500 years of combined industry experience, Puls8™ is designed and guided by practitioners who ensure the technology solves the right problems - not just impressive algorithms - helping businesses drive efficiency, resilience, and sustainable growth.

Fonte: Business Wire