Acquisition advances comprehensive AI-powered platform for omnichannel management, orchestration, and digital delivery of regulated customer communications

TORONTO & IVRY-SUR-SEINE, France: Messagepoint, a leading customer communications management (CCM) solutions provider, today announced the acquisition of Sefas, a CCM and enterprise communications processing (ECP) software vendor.

Enterprises-especially in regulated industries-are under growing pressure to communicate faster and more accurately across channels, while reducing the cost and effort required to manage those communications. This acquisition strengthens Messagepoint’s ability to move organizations from fragmented document production to an orchestrated, trackable communications journey across channels.

The acquisition builds on Messagepoint’s established OEM partnership with Sefas, first announced in 2021, and will accelerate product innovation through deeper platform integration. Messagepoint currently OEMs key Sefas solutions, including Messagepoint Composer (Sefas Designer) and Messagepoint ECP (Sefas Producer), to help organizations modernize regulated communications management across print and digital channels.

In addition to deepening existing integrations, Messagepoint plans to bring additional solutions to customers-most notably Conductor, an omnichannel orchestration layer that coordinates and tracks high-volume print and digital communications, and Electronic Delivery Gateway (EDG), which helps integrate and manage digital delivery services.

This acquisition positions Messagepoint to deliver an AI-powered platform that supports a more complete communications lifecycle by unifying intelligent content management, composition, orchestration, and delivery-giving regulated organizations greater speed, end-to-end visibility, and control.

“This acquisition is about delivering more value to our customers as they adopt digital-first customer experience strategies,” said Steve Biancaniello, Founder and CEO of Messagepoint. “Sefas solutions perform at enterprise scale and enable Messagepoint to further enhance our ability to help customers deliver timely, personalized, compliant experiences across all channels. Bringing the Sefas team and solution suite into Messagepoint will allow us to deepen integration across composition and communications processing and extend into digital orchestration. Together, the combination of Messagepoint and Sefas-backed by our focus on AI-driven innovation and next-generation capabilities-will help regulated organizations maximize the efficiency and accuracy of modern customer experiences.”

“Sefas and Messagepoint share a common vision: enabling enterprises to deliver modern customer communications across print and digital channels,” said Jean-Philippe Khristy, CEO of Sefas. “Building on a proven OEM collaboration, this next step strengthens our ability to innovate and serve customers with an integrated approach to designing, producing, orchestrating, and managing omnichannel customer experiences. We’re excited to join Messagepoint and expand what customers can achieve with the combined platform.”

About Messagepoint
Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit www.messagepoint.com.

About Sefas
Sefas is a software vendor specializing in omnichannel customer communications management, offering solutions spanning composition, communications processing, orchestration, distribution, tracking, archival, and retrieval-supporting high-volume customer communications across physical and digital channels.

Fonte: Business Wire