NEW YORK: Simulmedia, the leader in converged TV advertising, today announced the appointment of Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam. Gaynor, a distinguished veteran of the advanced advertising and streaming landscape, will lead the growth and evolution of Simulmedia’s self-serve platform, reporting directly to Founder and CEO Dave Morgan.

The appointment marks a strategic milestone for Simulmedia as it accelerates the expansion of Skybeam, the industry’s first self-serve platform designed to give brands and agencies direct, friction-free access to converged TV. Gaynor will oversee all aspects of the Skybeam business, including product innovation, go-to-market strategy, and revenue growth.

“Adam is a proven builder who has spent his career at the intersection of traditional television and the digital future,” said Dave Morgan. “As advertisers increasingly demand the same precision and ease of use in TV that they expect from search and social, Skybeam is the solution. Adam’s deep expertise in programmatic, streaming, and linear ecosystems makes him the perfect leader to scale this platform and empower a new generation of performance-driven marketers.”

Gaynor joins Simulmedia with more than two decades of leadership experience across the media landscape. Most recently, he has held executive roles at organizations including Locality, where he oversaw sales and marketing; VIZIO, where he led the company's industry-wide addressable television initiatives; and AMC Networks, where he spearheaded advanced advertising and data-driven sales. His career also includes a key leadership tenure at DISH Network, where he helped launch the company’s addressable advertising platform, consistently focusing on using technology to make television more accountable and accessible.

“The friction that has historically defined TV buying is finally falling away,” said Adam Gaynor. “What Simulmedia has built with Skybeam is a category-defining tool: it unifies the reach of premium local linear with the precision of CTV in a single, elegant self-serve interface. I am thrilled to join Dave and the team to democratize access to the most powerful advertising medium in the world and help brands of all sizes drive measurable business outcomes.”

The launch of this new leadership role underscores the momentum of Skybeam, which leverages Simulmedia’s patented TV+® technology to provide a "system of record" for outcomes. By automating the complexities of planning and activation across a fragmented landscape, Skybeam allows advertisers to launch high-impact campaigns across streaming, cable, and broadcast with unprecedented speed and simplicity.

About Skybeam
Skybeam is the premier self-serve TV advertising platform from Simulmedia, designed to bring enterprise-level performance to every marketer. By unifying premium local linear inventory with advanced CTV capabilities, Skybeam enables brands and agencies to plan, activate, and measure targeted campaigns with the speed and ease of digital. Powered by Simulmedia’s eighteen years of data science leadership, Skybeam is the engine for the next generation of outcome-driven television.

About Simulmedia
Simulmedia is the leader in converged TV advertising and the industry’s system of record for outcome-driven marketing across streaming and linear television. Founded in 2008, the company pioneered data-driven, audience-first TV and continues to set the standard for transparency, accountability, and measurable performance.

Using patented predictive analytics and one of the industry’s largest datasets of TV viewing, ad exposure, and business outcomes, Simulmedia enables leading brands and agencies to plan, activate, and optimize campaigns across streaming, CTV, cable, broadcast, and local TV.

By verifying audience delivery at the household level and demonstrating TV’s full business impact-including halo effects across search, social, and retail media-Simulmedia helps advertisers turn television into a predictable engine for customer and revenue growth.

Learn more at www.simulmedia.com

Fonte: Business Wire