Agentic Feeds automates AI-ready product feeds and readies retailers for agentic commerce as OpenAI, Google, and others expand shopping protocols

NEW YORK: Botify, the leading platform for AI discoverability and agentic commerce, today announced the launch of Agentic Feeds, expanding its platform to help brands be found and win in the emerging agentic commerce landscape. The new product automates the creation and delivery of AI-optimized product feeds, which are becoming foundational to how brands are discovered, evaluated, and selected by AI agents.

This announcement follows OpenAI's news shared today, highlighting how quickly AI is reshaping digital commerce. AI shopping agents are becoming the gatekeepers between brands and consumers, changing how products are discovered. Botify data shows AI bot traffic to retail sites increased 5.4x in 2025, while consumer adoption continues to rise, with 73% using AI assistants and 38% already using it for shopping tasks.

Surging bot traffic tells only part of the story - being crawled is no longer enough. As platforms introduce new protocols for agent-driven shopping like OpenAI’s Agentic Commerce Protocol (ACP) and Google’s Universal Commerce Protocol (UCP), brands face new requirements for how product data is structured, surfaced, and delivered. This creates a visibility gap. Legacy product feeds lack the depth and adaptability required by emerging AI protocols, leaving even high-quality products underrepresented or excluded from AI-driven recommendations, costing brands revenue, limiting discoverability, and ceding competitive advantage to those better optimized for AI search.

Agentic Feeds, currently in tech preview, helps brands close the visibility gap by delivering AI-optimized, protocol-compliant product feeds powered by Botify’s crawl intelligence and cached content. With Agentic Feeds, brands will be able to:

• Help AI agents find and recommend their products, with feeds automatically built and enriched with reviews, Q&As, and other contextual data AI agents need.
• Stay ahead of evolving protocols, with feeds that adapt as requirements change.
• Measure and optimize feed performance, with tools to understand the direct impact of enriched feeds on AI visibility and product selection.

“AI agents don’t discover products the way search engines do; they evaluate your web content and structured data to make decisions,” said Joe Doran, Chief Product Officer at Botify. “Agentic Feeds gives brands a competitive advantage by turning their digital presence into AI-ready product data, so they can be selected, not overlooked, as commerce becomes increasingly driven by machine-led recommendations.”

With the addition of Agentic Feeds, Botify further strengthens its platform, building on capabilities that already power agentic commerce, including:

• Unlocking site content for AI systems with SpeedWorkers, a part of the Botify Activation suite that pre-renders and caches web content to ensure its instantly readable and indexable at scale.
• Revealing AI search presence with AI Visibility, a dashboard that provides insights into how brands are discovered and represented across AI systems, with expanding coverage including Google AI Overviews, Gemini, and more in 2026.

“For more than a decade, Botify has helped brands be found as discovery evolves, and the next transformation is already underway,” said Adrien Menard, CEO and co-founder at Botify. “AI agents are reshaping commerce from search-driven discovery to machine-driven selection, and the brands that win will be the ones that become the trusted data source those agents turn to. Botify is building that foundation to make brands visible today and position them for a future where agentic commerce evolves from discovery into deeper, more automated experiences.”

Agentic Feeds Availability

Agentic Feeds is currently available in tech preview to a select group of retailers, including a major retailer delivering AI-optimized feeds for more than one million products. General availability is planned for the second half of 2026. For more information or to join the waitlist, visit our website.

About Botify

Botify’s AI search solutions give brands the power to be found everywhere - by consumers, bots, and agents alike. Built for massive scale, Botify’s all-in-one platform combines data, insights, infrastructure, and automation with agents and expert managed services. Leading the shift to agentic commerce where bots are the new shoppers, Botify gives brands ultimate visibility across AI and search engines.

Globally trusted by 500+ leading brands, including Etsy, Crocs, Macy’s, Levi’s, the New York Times, Farfetch, and Marks & Spencer, Botify directly transforms discoverability challenges into measurable business outcomes and predictable revenue.

Fonte: Business Wire