The Company’s Research & Development Offers Original Human-Designed Templates Paired with Bespoke, High-End AI Customization

SAN FRANCISCO: Minted, the leading consumer tech platform known for premium stationery, art, and home decor, today shared its approach for harnessing artificial intelligence (AI) that empowers independent artists while also giving consumers elevated, powerful customization. This new technology, in ongoing research and development, enables consumers to generate custom design elements that integrate seamlessly with artist-created design templates. This initiative is focused on generating custom design motifs for wedding invitations, with broader consumer availability planned for a later date.

Minted's AI-powered tool will allow customers to create highly personalized design customizations in real time. Customers will select a wedding invitation designed by an independent artist and use a prompt-based tool to generate custom visual elements, such as illustrations of their wedding venue, the skyline of the couple’s home city, or a custom family crest. The generated designs are tailored to match the artistic style of the selected invitation, resulting in a cohesive and uniquely personal final product.

"Our approach to AI is a natural extension of Minted's mission to empower artists’ creative careers, today and in the future, while also delivering exceptional design and customization to our customers," said Melissa Kim, CEO and Co-Founder of Minted. "Minted’s consumer research shows that premium and luxury consumers want the authenticity and originality of human-created art paired with the immediacy and ultimate flexibility of AI-powered customization. By providing that compelling combination, Minted will create even greater earning opportunities for artists.”

Historically, this level of customization has required working directly with high-end stationers, which can take weeks to complete. Minted's approach aims to deliver a comparable level of high-end personalization in real time, supporting the brand's broader strategy to expand upmarket into the luxury segment of its categories. Minted will bring together its human and data advantages - its world-class artist community, 18 years of data regarding consumer design preferences, its data-driven design trend identification capabilities, and its proprietary AI-driven algorithms that predict sales of a design - to achieve the highest-quality AI model design output available.

Minted will continue to compensate artists for the invitation templates and will also compensate artists for any future incremental revenue associated with AI-generated custom elements. Minted believes that the future of design lies at the intersection of human creativity and technology. As the company continues to develop its AI capabilities, it remains committed to prioritizing independent artists and human-created design.

ABOUT MINTED

Minted is a leading consumer tech platform, known for premium stationery, art, and home decor. Minted systematically sources unique and on-trend design content by crowdsourcing thousands of designs per week from more than 20,000 independent artists around the world. Minted empowers independent artists to earn income from every purchase of their design, while Minted handles manufacturing, marketing, customer services, and fulfillment.

Since its founding in 2007, Minted products have reached more than 90 million homes worldwide. Minted also builds traditional retail distribution for its independent artist community, partnering with major retailers and consumer products brands. The company has raised more than $300 million from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest. Learn more at minted.com.

Fonte: Business Wire