MUMBAI, India: #AI--Wondrlab Network today announced investment into Bridgesoul and the launch of WondrBridge, a joint venture focused on building and operating AI-powered Nano and Micro Global Capability Centres (GCCs) for global enterprises.

Bridgesoul is a global firm focused on technology, trade and GCCs through high-impact investments and joint ventures. Founded by NZ technology veteran Rohit Anand, who has held leadership roles with Local & Global multinationals, the company operates across multiple geographies, anchored by a New Zealand-based consulting arm.

Wondrlab will invest $100 million USD over the next three years to scale WondrBridge across India, Europe, the US, and ANZ, creating a unified global innovation corridor. Bridgesoul group's NZ consulting arm, Redstone Ventures NZ will ramp up APAC operations & investments as part of WondrBridge.

The launch comes as the GCC market in India is projected to reach $100–110 billion by 2030, with Nano and Micro GCCs (10–150 specialists) emerging as the fastest-growing segment, expanding at 15–20% annually.

WondrBridge is designed to move enterprises beyond traditional outsourcing models towards co-owned, AI-led innovation engines. Through Joint Ventures and Build-Operate-Transfer (BOT) models, it enables companies to internalize vision, culture and capabilities, retain intellectual property, and build long-term enterprise value via shared ownership.

The model allows enterprises to set up high-impact teams within 4–8 weeks, combining deep engineering, data and AI, cloud & physical infrastructure, and full-funnel digital transformation capabilities.

At its core, WondrBridge deploys AI-infused, outcome-driven squads, anchored in data engineering and AI orchestration, including agentic AI to automate workflows, enhance productivity, and enable continuous, intelligence-led decision making.

Saurabh Varma, Founder, Wondrlab Network, said, “WondrBridge is a natural extension of Wondrlab’s platform-first approach, bringing together media, data and technology across the full funnel into a single operating system. As enterprises expand into new geographies, Micro and Nano GCCs offer a far more effective way to build embedded, high-context teams. Through WondrBridge, we are combining ownership-led models with deep data, AI and agentic AI capabilities to help businesses move from outsourced execution to building sovereign, intelligent innovation engines that can scale globally at speed.”

Rohit Anand, Founder of Bridgesoul and Co-Founder at WondrBridge, added, “Global Enterprises today need to move away from outsourcing to ownership, be comfortable with operations in multiple geographies backed by relationships, capital, speed, cultural and technological expertise. Through WondrBridge, we intend to enable that vision combined with deep ownership. Whether it is establishing an AI-first innovation hub in Poland or an engineering pod in India, WondrBridge serves as the command centre for brands navigating increasingly complex global ecosystems, underpinned by strong cross-border relationships, Capital Investments and execution expertise.”

Rajesh Ghatge, CEO, Wondrlab Technologies, said, “What we’re building with WondrBridge is a fundamentally different operating model where our platform-first approach connects media, data and technology across the full funnel into a single system. Micro and Nano GCCs are not just delivery units; they are embedded, high-context hubs that scale with the business. By integrating data, AI and agentic AI into this model, we’re enabling enterprises to move faster, make smarter decisions, retain culture and build globally distributed innovation engines with real ownership.”

WondrBridge will operate through a dual-shore model, with India as the primary scale and engineering hub, and Europe (Poland) as a near-shore centre for advanced execution and regulatory alignment.

About Wondrlab

Launched in 2020, Wondrlab is building a global, world-class martech network from India, focused on marketing and digital business transformation. Through its integrated ecosystem spanning creative, influencer marketing, CRM, data analytics, performance marketing, and technology, Wondrlab offers clients a seamless full-funnel approach to brand building and monetization. The network includes companies such as What’s Your Problem, Neon, Cymetrix, OPA, BigStep, and Poland-based WebTalk, strengthening its global capabilities across markets.

About Bridgesoul

Bridgesoul GCC LLP is a global firm focused on technology, trade and Global Capability Centres (GCCs), leveraging a combination of high-impact investments and joint ventures.

Founded by technology veteran Rohit Anand, a New Zealand citizen of Indian origin, Bridgesoul operates across multiple geographies, alongside its New Zealand-headquartered consulting arm, Redstone Ventures NZ Ltd.

Fonte: Business Wire