Seasoned wealth management executive brings three decades of investment, platform, and enterprise strategy experience

SCOTTSDALE, Ariz.: #advisortech--Amplify Technology, LLC (“Amplify”), the AI-native RIA growth platform built on data lake architecture, today announced the appointment of Adam Scully-Power as Managing Director, Enterprise Strategy. Scully-Power joins Amplify to lead the firm’s enterprise sales organization, bringing a rare combination of investment management knowledge, wealth technology expertise, and enterprise strategy experience to one of the industry’s fastest-growing platforms.

Prior to joining Amplify, Scully-Power spent 23 years at Columbia Threadneedle Investments, advancing to Senior Investment Director and becoming an early architect of goals-based investing and multi-asset model portfolios. He then served as Senior Investment Strategist at Brighthouse Financial, shaping integrated insurance solutions into portfolio design on a $140 billion platform. Most recently, he served as Managing Director at Nebo Wealth, a GMO company, leading an award-winning goals-based wealth technology platform focused on connecting financial plans to optimized portfolios.

Scully-Power’s career arc positions him to speak directly to the principals of the large RIA firms and wealth management enterprises that Amplify serves. He holds CIMA® and CPWA® designations and has spent his career working directly with firm leadership on the practical questions that determine how a wealth management enterprise grows and evolves.

“We are building for sophisticated businesses run by people who have spent long careers in this industry,” said Aaron Brodt, Co-Founder of Amplify. “Adam understands the full system, from investments to technology and firm infrastructure connect, and he knows what it takes to grow without losing the unique philosophy that makes a firm great. That perspective is exactly what Amplify’s current stage of growth demands.”

Scully-Power’s appointment comes as Amplify continues to expand its client base and deepen its platform capabilities. Today, Amplify supports $24.5 billion in assets on platform, serving 655 advisors across 39,528 client households. The firm has more than doubled its internal team since 2024, most recently adding key members to the leadership team including Kim Hill as Chief Revenue Officer and Jason Rowley as President of Amplify across operations, marketing, and technology as it scales to meet demand from enterprise wealth management clients.

“The most consequential decisions a wealth management firm makes are operational,” said Adam Scully-Power. “How a firm is built determines whether it can grow, deliver the client experience at scale and, ultimately, the value of the enterprise. Amplify is the platform I wish existed when I was on the other side of the conversation. I’m here because I believe in what we do for firms who are serious about building something lasting.”

Wealth management firms interested in learning more about Amplify’s modern technology platform can visit amplifyplatform.com.

About Amplify

Amplify helps firms grow into enterprises and enterprises into platforms. We unify data and automate the experience from winning a client to building a trusted relationship. Built on an AI native data lake, we turn unified data into a single source of truth that drives operational leverage, your signature client experience, and the intelligence to run your business like an institution. We bring client onboarding, an institutional model marketplace, true UMA household level trading, client lifecycle management, integrated surveillance, billing, analytics, and performance reporting into one cloud-based, multi-custodial environment. Amplify Technology, LLC delivers technology solutions to support wealth management firms and does not provide investment advisory services. Amplify is headquartered in Scottsdale, Arizona. To learn more, visit amplifyplatform.com.

Fonte: Business Wire