The highly personalized online and in-store experience includes virtual testing of foundation shades and AI-driven shade discovery tools

NEW YORK: Perfect Corp., the leading AI and AR beauty and fashion technology provider, proudly announces that it has partnered with the global makeup brand TIRTIR to launch AR-powered virtual makeup try-on features across its official online mall and in its flagship Seongsu store in Seoul.

Korean consumers can now virtually test and purchase a wide range of foundation and lip products on TIRTIR's online store. Additionally, visitors to the Seongsu store can use the "FIND MY SHADE” AR service to receive personalized foundation shade recommendations and experience them virtually.

Precision Virtual Try-On Technology for a Differentiated D2C Experience

Perfect Corp.’s AR virtual makeup solution leverages years of technical expertise accumulated through collaborations with top global beauty brands. The technology digitally reproduces the most sophisticated colors and textures of foundation and lip products.

Through this partnership, TIRTIR now offers AR virtual foundation try-on features on both its official website and flagship stores, effectively differentiating its Direct-to-Consumer (D2C) channel from other sales platforms. Furthermore, Perfect Corp. provides a range of D2C solutions for brands, including its “Web Consultation Mode,” which enable brands to integrate interactive AR elements into their web platforms and deliver more engaging digital experiences.

A TIRTIR representative said, “We place strong importance on enabling individuals to freely discover and choose colors that best match their unique skin tones and preferences. Through Perfect’s AR virtual try-on solution, we have enhanced a more personalized shade discovery experience across both our online and offline channels.”

Alice Chang, Founder and CEO of Perfect Corp., added, "TIRTIR’s brand story of finding one’s own beauty aligns perfectly with Perfect Corp.’s AI/AR personalization solutions. We are delighted that our digital solutions are being integrated into TIRTIR’s online and offline channels to interact with more Korean consumers."

TIRTIR’s AR foundation virtual try-on feature is available for use here

About TIRTIR

TIRTIR is a makeup brand built on the philosophy of “Be You, Be Confident,” empowering individuals to express their unique beauty through color. With a wide spectrum of shades, the brand offers a range of face and point makeup products designed to help consumers freely express their individuality.

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.

For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.

With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.

For more information, visit perfectcorp.com and follow @Perfect-Corp.

Fonte: Business Wire