New platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work

NEW YORK: Vidmob, the Creative Data Company, today announced Vidmob360, a new platform that embeds creative data into the AI systems, enterprise tools, and media workflows brands and agencies already rely on. Vidmob's creative data is no longer confined to a single interface - it travels into the tools and workflows where advertising decisions are actually made.

Having defined the standard for creative data, Vidmob is now transforming how marketers access and leverage those insights with the launch of Vidmob360. This strategic evolution shifts the company from a destination SaaS application into a composable intelligence layer purpose-built for the era of artificial intelligence. As generative AI accelerates creative production and media systems become increasingly automated, creative data can no longer remain siloed in a single application. Vidmob360 was built for this reality, delivering Model Context Protocol (MCP) services, APIs, and agents designed to integrate seamlessly into customers’ existing technology stacks.

"We are at an inflection point where every major advertising decision will be shaped by AI," said Alex Collmer, Founder of Vidmob. "But the real opportunity is not simply generating more content or making more buys, but making them smarter, faster, and more effective. Vidmob360 was built with that AI acceleration in mind."

By combining Vidmob's core SaaS platform with a MCP services layer, Vidmob360 makes creative data accessible and actionable across the enterprise tools, AI systems, agents, and media workflows where advertising decisions are made. Marketers can connect leading AI assistants like Claude, Gemini, or ChatGPT to evaluate creative against brand guidelines, diagnose campaign performance, or surface recommendations in real time. Agencies can embed custom client creative data directly into planning and activation workflows, with no custom development required.

Vidmob360 is underpinned by the industry’s most comprehensive set of advertising channel integrations for creative data – over a dozen connectors covering 95% of potential North American media buys, with partners such as Google, Meta, TikTok, Amazon, and The Trade Desk. Phase 1 is available now, providing MCP services and enhanced RESTful APIs across Vidmob's core platform. A second phase, planned for later this year, will introduce additional AI agents designed to apply creative data in production and activation workflows. Vidmob is actively monitoring emerging industry standards including AdCP and IAB AAMP as they develop.

Vidmob is currently accepting applications for its AI Innovation Cohort, an exclusive early-access program offering product collaboration and priority updates on Vidmob360. Interested brands, agencies, and technology partners can learn more about Vidmob360 and apply at vidmob.com/360.

About Vidmob

Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world's largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob's influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday's Most Innovative Technology Award, IMA's Platform of the Year, and Ad Age's Best places to Work. Learn more about Vidmob at www.vidmob.com.

Fonte: Business Wire