Acxiom fuels success in Identity & Onboarding and Collaboration with Snowflake AI Data Cloud

CONWAY, Ark.: Acxiom, the connected data and technology foundation for the world’s leading brands, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a “Leader” in Identity & Onboarding and “One to Watch” in Collaboration in Snowflake’s The Modern Marketing Data Stack 2026: Governing the Agentic Enterprise report. Acxiom was recognized in Snowflake’s report for identity and data solutions embedded in Snowflake’s AI Data Cloud and data clean room innovation, which includes an expanded collaboration with Snowflake.

Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate-from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy, and trust.

"Our fifth consecutive recognition in Snowflake’s Modern Marketing Data Stack report underscores our continued commitment to put data to work and deliver optimal customer experiences,” said Courtney Keating, Chief Marketing Officer, Acxiom. "Acxiom and Snowflake native solutions empower our joint clients to resolve identity at scale and build agentic marketing on a solid data foundation."

Now with the power of connected data and identity, interoperability, and secure collaboration, clients can create personalized customer experiences while increasing time to market. A leading travel company saw its campaign launch time decrease by 96% after collaborating with Acxiom to help integrate and optimize its Snowflake-based data management solution. Acxiom Real ID resolved identity to securely collaborate with partners and created a single, accurate customer view to enable personalized marketing.

"Acxiom's identity resolution and momentum in collaborative applications show what's possible when partners build natively on the Data Cloud," said Denise Persson, Chief Marketing Officer, Snowflake. "Joint customers can lay the groundwork for AI-driven marketing, all with the governance and interoperability modern teams need."

Learn more about The Modern Marketing Data Stack here.

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

Fonte: Business Wire