Centralize provides sales teams with a live map of every stakeholder in their deals – showing who’s engaged, who’s missing, and where to focus next – now free for all reps.

SAN FRANCISCO: Centralize, the relationship intelligence platform for enterprise revenue teams, today announced $19M in total funding raised led by NEA (New Enterprise Associates), with participation from Salesforce Ventures, Y Combinator, 20SALES, Ritual Capital, Adverb Ventures, and angel investors including Stewart Butterfield (Co-Founder, Slack) and Scott Woody (Co-Founder, Metronome). Alongside the funding, Centralize is introducing a free tier - any seller can sign up and see their full deal map in minutes.

Enterprise deals are won or lost on relationships – yet customer relationship management systems (CRMs) were never built to manage them. They store call logs and contact records, but don’t show sales representatives (reps) who is an internal champion, who holds decision-making power, or who is quietly blocking a deal. Most reps still map complex buying committees manually in slide decks and notebooks that become quickly outdated.

Centralize’s platform automatically assembles a live stakeholder map for every active deal, creating a real-time view of every contact, how they’re connected, and where their influence resides - building on existing CRM, email, calendar, and call data to keep maps continuously updated.

It then acts like a GPS for the deal, routing reps to the next person they should engage, surfacing introduction paths through executive, investor, and advisor networks, and flagging who's missing entirely. Centra, the platform’s AI assistant, answers questions like "Who owns the budget?" or "How do we approach the Chief Revenue Officer?" in seconds. Entire revenue teams can collaborate from the same view of every account and be alerted the moment a champion leaves, a new decision-maker joins, or engagement drops on a key deal.

“The most important part of every enterprise deal has always been the relationship, yet CRM never managed relationships – it managed records,” said Rachit Kataria, Co-Founder and CEO, Centralize. “We built Centralize to be the actual ‘R’ in CRM. When sellers can finally see the people, influence, and relationships behind a deal, the entire revenue team starts operating from the same picture.”

"Buying committees have nearly doubled in size over the last decade - deals above $500K now involve more than 20 stakeholders, yet the entire revenue tech stack was built around activity capture, rather than navigating buying committees. That's a structural gap, and it's only widening as AI raises the stakes for who you know and how you reach them,” said Hilarie Koplow-McAdams, Venture Partner, NEA. “We've evaluated dozens of opportunities in this category and when we met Rachit and Will, we knew we'd found the team to close this gap. They're building the first platform with a living map of how influence actually flows inside an account - one that gets smarter with every rep interaction. That kind of compounding advantage doesn't come from a feature – it comes from owning the workflow."

Centralize is already in use at CoreWeave, Cognition, LangChain, Decagon, Brex, Webflow, MaintainX, and Cresta, with adoption consistently spreading from individual reps to full revenue teams - a signal of the product-led growth the company is doubling down on with today's free tier launch. At LangChain, Centralize has become part of new-hire onboarding and has cut sales ramp time by over three weeks. At Brex, reps are reaching senior decision-makers in their top deals in days rather than weeks. As one enterprise rep at Webflow put it, “Centralize is one of the most powerful sales tools I’ve ever seen.”

Centralize will use the new funding to accelerate product development, expand its team, and continue building its relationship intelligence platform for modern revenue organizations.

About Centralize

Centralize is the relationship intelligence platform for enterprise revenue teams. It assembles a live, collaborative map of everyone inside every deal - from email, calendar, CRM, and call data - and uses AI to surface warm paths, flag blind spots, and recommend each rep's next move. Centralize is SOC 2 Type 2 certified, integrates with Salesforce, Gong, Google, Outlook, and Slack, and is free for individual reps at www.usecentralize.com.

About NEA

New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. Founded in 1977, NEA has more than $35 billion in assets under management as of December 31, 2025, and invests in technology and healthcare companies at all stages in a company's lifecycle, from seed stage through IPO. The firm's long track record of investing includes more than 285 portfolio company public listings and more than 510 mergers and acquisitions. For more information, please visit www.nea.com.

Fonte: Business Wire