Industry-first workspace lets suppliers and merchants build, evaluate, and approve promotions and TPRs in real time

FRANKLIN, Tenn.: Radian, the pioneer of retail Hybrid Intelligence™, today launched its collaborative Promotion Planning Portal within its merchandising planning suite. The real-time workspace enables suppliers and retailers to jointly develop, evaluate, and execute all types of promotions. Today’s launch establishes a new standard for how trading partners plan the promotional calendar together, marking a shift away from the fragmented process of deal sheets, email threads, and disconnected systems.

The Promotion Planning Portal allows suppliers to do more than share deal information; they can evaluate each offer with advanced analytics to understand its projected value before submitting it to their retail partner. Merchants, in turn, can instantly assess a deal's value, see exactly what the supplier is offering, and decide – in real time – whether to accept, return for review, or decline, moving approved deals straight into execution without re-keying, reconciliation, or delay.

“Our promotion planning capability changes the way retailers and suppliers work together,” said Jason Rumley, President of Radian. “By bringing promotion planning, shopper marketing and deal management into a single connected workflow, we're helping trading partners collaborate earlier, execute more effectively and deliver stronger results for both sides.”

With promotions accounting for a large share of grocery volume – and most promotional events failing to deliver – the stakes are high. By putting retail-grade analytics in suppliers' hands at the moment a deal is designed, the portal raises the quality of every offer entering the funnel.

Rumley continued, “Radian’s solution marks a shift from simple deal entry to decision support and deal execution, all in a fraction of the time. The result is a faster, more transparent promotional cycle, with fewer rounds of back-and-forth, stronger offers, and a shared analytical language among trading partners. Both sides plan using the same data, see the same projected outcomes, and hold promotions to the same performance standard - a foundation of trust that compounds across every planning cycle.”

The portal is available now, with onboarding programs for both retailers and their supplier communities. Retailers and suppliers interested in early access can contact Radian directly.

About Radian

Radian delivers integrated merchandising planning and analytics for retailers and their supplier partners. Combining deep retail domain expertise with a hybrid AI approach, Radian's platform spans assortment, pricing, promotion, and space - helping merchants and suppliers plan faster, collaborate seamlessly, and drive measurable value for shoppers.

Fonte: Business Wire