Digital Twins and custom Small Language Models enable brands to know every customer better, simulate outcomes before spending and predict what’s next

PALO ALTO, Calif.: #AI--Uniphore, the Business AI company, today launched Marketing AI, ushering in a new era of enterprise marketing built on customer intelligence rather than customer data management. Uniphore Marketing AI gives marketers the ability to know every customer better than ever before, predict what each customer is likely to do next and simulate marketing outcomes before committing budget. The system continuously learns from every customer interaction, making its predictions more accurate with every cycle.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Uniphore has helped enterprises bring customer data together while providing sovereign control over where that data lives. Marketing AI builds on that foundation, extending Uniphore’s composable approach from the data layer into the intelligence layer.

A Predictive Model for Every Individual

Marketing AI builds a living digital twin of each customer, a small language model (SLM) fine-tuned on that person’s unique behavior. It learns how individuals think and respond, predicting outcomes at the individual level rather than relying on flawed segment averages. Because these models store learnings as compact weights rather than live context tokens, it runs at a fraction of traditional LLM cost at enterprise scale.

Predict Revenue Before You Spend with Simulation

Uniphore tests hypotheses against a living digital twin of every person in your audience to deliver a predictive revenue outcome. Before anything launches, the system simulates the entire marketing function and returns predicted revenue, conversions and drop-off rates at every node of the journey. Marketing leaders can enter budget reviews with a simulation backed forecast, predicting the outcome before investments are made.

The Marketing AI Flywheel: A Self-Learning System

Uniphore compares actual results against simulation predictions at every campaign node. Each outcome sharpens the customer’s digital twin and retrains the simulation models. The system continuously learns from what happens, improving the accuracy of its predictions with every cycle. The flywheel does not reset. It compounds.

“You will know your customers better than you ever have,” says Umesh Sachdev, CEO and Co-Founder of Uniphore. “That is the power of the Marketing AI flywheel. With an iterative system that builds intelligence and decisioning around the individual customer, not the campaign, accuracy continuously compounds and the forecast becomes the plan.”

Sovereign AI: Your Models, Your Data, Your Control

Critical to this change is Sovereign AI. With Marketing AI, the enterprise owns its intelligence layer. The models are open-weight, fine-tuned on the enterprise’s own data and deployable in any environment – cloud, on-premises or hybrid. This architectural commitment ensures that data never moves to a shared inference environment, meeting the strictest GDPR, HIPAA and data residency requirements while giving marketers total freedom over their AI.

“The scarce advantage in agentic marketing is not determined by access to a capable AI model, but rather by a model the organization can call its own to drive value while accounting for the cost of AI,” says Tapan Patel, Research Director, IDC. “When that AI model is fine-tuned on the enterprise’s own data and built per customer rather than per segment, it sharpens the decisions that matter most, resulting in fewer wasted marketing dollars.”

“Customer data is becoming easier to manage across modern data platforms,” says Stephen Howlett, Platform Lead at Atlassian. “The biggest challenge is helping marketers understand what to do with that data. That is what makes Uniphore’s visionary Marketing AI so compelling.”

Uniphore helped redefine the CDP market by giving enterprises freedom over their data. Marketing AI extends that same principle, giving enterprises autonomy over their models, their intelligence and where that intelligence runs. Organizations that successfully convert customer data into proprietary, continuously improving, and actionable intelligence will hold the ultimate advantage as marketing shifts away from traditional CDPs.

To learn more about Uniphore Marketing AI in action, click here.

About Uniphore

Uniphore is the Business AI company. Our sovereign, composable and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. We empower every worker to boost productivity and help businesses grow faster, operate smarter and reduce costs. Trusted by more than 2,000 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business. Learn more about Uniphore’s Business AI Cloud and enterprise AI solutions at www.uniphore.com.

Fonte: Business Wire