▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

Juniper Research: Operators to Lose $3 Billion in SMS Business Messaging Revenue Globally to OTT Messaging Channels Over Next Five Years

#ottbusinessmessagingmarketanalysis--A new study from Juniper Research, the foremost experts in telecommunications markets, found OTT business messaging traffic will reach 375 billion messages in 2028...

Business Wire

BASINGSTOKE, England: #ottbusinessmessagingmarketanalysis--A new study from Juniper Research, the foremost experts in telecommunications markets, found OTT business messaging traffic will reach 375 billion messages in 2028; rising from 100 billion messages in 2023. It predicts diminishing quality of SMS networks will drive enterprises using mobile business messaging to explore alternative channels, including OTT messaging apps. As a result, operators are expected to lose over $3 billion SMS business messaging revenue globally to OTT channels over the next five years.

Find out more: Global OTT Business Messaging Market 2023-2028, or download a free sample.

Pricing Key to OTT Business Messaging Growth

Reduced SMS network quality is being driven by the rising prevalence of fraud, whilst operators’ SMS prices continue to grow to maintain revenue amidst slowing demand for business messaging traffic. To capitalise on this plateauing SMS market, the report urges OTT app vendors to deploy pricing strategies that attract high-spending enterprises away from established SMS channels. These strategies must separate traffic by uses; charging a premium to enterprises for mission-critical traffic, such as MFA (Multi-factor Authentication).

Retail to Experience Substantial OTT Messaging Growth

The report forecasts a large increase in OTT business messaging spend for retail; from $790 million globally in 2023 to over $2.6 billion by 2028. It urges OTT messaging vendors integrate data from other retail channels into OTT business messaging activities. In doing so, these vendors can position their apps as a key channel for retailers’ eCommerce strategies. To maximise the potential in this space, it is imperative OTT messaging vendors integrate payment capabilities directly into apps to maximise the channel’s value proposition.

About the Research Suite

The new research suite offers the most comprehensive assessment of the OTT business messaging market to date, including insightful market analysis and in-depth forecasts for 60 countries. The dataset contains over 24,300 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.

View the OTT Business Messaging market research: https://www.juniperresearch.com/researchstore/operators-providers/ott-business-messaging-research-report

Download free sample: https://www.juniperresearch.com/whitepapers/top-three-trends-in-ott-business-messaging-in-2024

Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.

Contacts

Sam Smith, Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

Red Hat Optimizes Red Hat AI to Speed Enterprise AI Deployments Across…

Red Hat, the world's leading provider of open source solutions, today continues to deliver customer choice in enterprise AI with the introduction of Red…

U.S. Data Center Construction Market Outlook Report 2025-2030 Featuring…

The "U.S. Data Center Construction Market - Industry Outlook & Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The…

J.D. Power Names Joshua Peirez New CEO

J.D. Power today announced that Joshua Peirez will assume the role of President and CEO of J.D. Power, guiding the company in its next phase of growth…

IMVARIA Reports Multi-Site Clinical Experience With FDA-Authorized AI…

#ATS--IMVARIA Inc., a health tech company pioneering AI-driven digital biomarker solutions, today reported results from multi-site clinical experiences…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!