• Annual report reveals emerging insights into consumers’ values and shopping motivations
• Impact of Artificial Intelligence, sustainability and social, economic and political factors critical in understanding global consumer trends this year
• Businesses need to step up incentives and innovate around affordability as shoppers relentlessly hunt down deals
• Consumers are seeking to improve their health and wellbeing by taking a break from the mundane

LONDON: #consumertrends2024--Global market research company Euromonitor International has released the Top Global Consumer Trends 2024 report today.

The annual report reveals emerging trends that provide insights into consumers’ evolving values and explores how their behaviour is redefining their shopping motivations and needs. It examines how the impact of Artificial Intelligence (AI), the importance of sustainability initiatives, and social, economic and political factors are crucial in understanding global consumer trends this year.

Euromonitor’s top Global Consumer Trends in 2024 are:

Alison Angus, Head of Innovation at Euromonitor International, said: “Consumer preferences are closely linked to the sustainability agenda, technological progress and the impact of sociopolitical issues. Companies should handle sensitive subjects with caution while staying true to their brand's core values.”

For more information see Euromonitor’s Top Global Consumer Trends 2024 report here.

NOTES FOR THE EDITOR

• More than 40% of consumers would be comfortable with voice assistants offering personalised recommendations, but less than one-fifth felt the same about using bots to answer complex customer service questions
• Environmental concerns remain top of mind. More than 60% of consumers tried to have a positive impact on the environment in 2023
• 52% of consumers only bought from companies or brands that they completely trusted in 2023
• 53% of professionals said that escalating promotional initiatives will be a strategic priority for their company in the coming months
• 85% of consumers would be willing to pay more for beauty products with proven efficacy or benefits

ABOUT EUROMONITOR INTERNATIONAL

Euromonitor International is the world’s leading provider of global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

Euromonitor Press Office
Press@euromonitor.com

Fonte: Business Wire