MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV. This major software update comes just in time for Q4 allowing advertisers to ...
MNTN Announces Major Software Update Arming Advertisers With The Most Advanced Tools in Performance TV Ahead Of The Holidays
LOS ANGELES: MNTN, the Hardest Working Software in TV and a trailblazer in Performance TV advertising, today unveiled MNTN Next Gen TV. This major software update comes just in time for Q4 allowing advertisers to maximize their revenue-driving potential now and in 2024. Updates include performance optimization, access to lower pricing, enhanced audience building, optimized creative and verified measurement.
“MNTN's Next Gen TV is not just a software update; it’s a significant evolution of Performance TV,” said MNTN President and CEO Mark Douglas. “As we head into what will likely be the biggest Black Friday and Cyber Monday to date, advertisers are eager to see their dollars deliver and scale these results into next year. MNTN Next Gen TV is a necessity for any advertiser precisely at the moment when marketers need it the most.”
MNTN Customers who gained early access to MNTN Next Gen TV are already seeing impactful results. Mikayla Ceraso, Growth Marketing Manager at Tuckernuck shared, “After MNTN released Next Gen TV, our ROAS increased by 65% the following month — both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology. We increased budget based on performance being strong and wanting to scale into the holiday, and efficiency is still quite high! It gives us a lot of ammunition to focus on this channel even more.”
MNTN Next Gen TV updates include:
To learn more about MNTN Next Gen TV visit MNTN.com/NextGen.
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023. For more information, please visit https://mountain.com/.Contacts
Fonte: Business Wire
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