New conversational capabilities and Model Context Protocol (MCP) empower marketers to seamlessly manage, execute, and optimize cross-channel campaigns using natural language

ALLEN, Texas & SINGAPORE: KNOREX, Ltd. ("KNOREX"; NYSE American: KNRX), a leading provider of AI-driven cross-channel programmatic advertising execution solutions, today announced the launch of KAI Assistsm within its flagship advertising management execution platform, KNOREX XPO. With complete rollout by the end of this month, KAI Assist introduces a conversational, natural language interface designed to streamline end-to-end digital advertising workflows-from campaign creation and audience targeting to real-time optimization.

Building on this momentum, KNOREX will also release the KNOREX XPO MCP Server in October 2026. By leveraging the Model Context Protocol (MCP), this integration enables enterprise clients and agency partners to natively connect platforms like Anthropic’s Claude and OpenAI models directly to their advertising infrastructure. Once activated, users can execute complex cross-channel campaigns simply by interacting with their preferred AI assistant using everyday language.

Bridging Agentic AI and Programmatic Execution

As digital advertising grows increasingly complex across the Open Internet and walled gardens, marketers face mounting operational overhead. KAI Assist addresses this friction by letting users bypass traditional, multi-layered dashboard navigation. Advertisers can issue plain-text commands to spin up campaigns, adjust parameters, and refine audience targeting segments instantly.

The introduction of the KNOREX XPO MCP Server takes this a step further by bridging external AI models directly with live campaign data and execution environments. Clients utilizing Claude or OpenAI can turn on the XPO MCP server to bridge high-level strategy and low-level programmatic execution, allowing their trusted AI tools to query performance metrics, interpret cross-channel analytics, and orchestrate marketing adjustments securely within a unified workflow.

"AI is truly the new UI," said Abhishek Kumar, VP of Product and Engineering at KNOREX. "We are moving away from forcing marketers to click through endless dashboard menus and configuration screens. With KAI Assist and our new MCP server integration, conversational language becomes the interface, allowing our users to focus entirely on strategy while the technology handles the complex execution underneath. We believe this should help to drastically streamline and cut down on the tedious clicks to getting ad campaigns up and running. The integration of conversational AI and MCP architecture marks a massive leap forward in how advertising operations are handled. By letting marketers speak directly to their campaigns-whether through KAI Assist or via external foundational models like Claude and OpenAI-we are removing technical barriers and turning intent into execution faster than ever before."

Key Highlights:

• KAI Assist (Launching September 2026): A native conversational interface built directly into KNOREX XPO, allowing marketers to build, launch, and optimize campaigns using natural language.
• Knorex XPO MCP Server (Available October 2026): Implements Model Context Protocol support to allow seamless integrations with enterprise AI ecosystems, including Claude and OpenAI.
• Streamlined Cross-Channel Execution: Enables marketing teams to manage multi-channel media buys through straightforward dialogue, reducing manual operations and accelerating time-to-market.

Both KAI Assist and the KNOREX XPO MCP Server will be available to current and enterprise XPO users starting in their respective rollout phases.

About KNOREX Ltd.

Founded in 2009, KNOREX Ltd. (NYSE American: KNRX) is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions. The Company's flagship platform, KNOREX XPO™, is an AI-powered, cloud-based programmatic advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and digital-out-of-home (DOOH) advertising.

FORWARD-LOOKING STATEMENTS

Certain statements in this press release are “forward-looking statements” as defined under the federal securities laws, including, but not limited to, the Company’s expectations regarding the completion, timing and size of the proposed Offering and statements regarding the use of proceeds from the sale of the Company’s shares in the Offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs, including the expectation that the Offering will be successfully completed. Investors can find many (but not all) of these statements by the use of words such as “believe,” “plan,” “expect,” “intend,” “should,” “seek,” “estimate,” “will,” “aim,” and “anticipate,” or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

Fonte: Business Wire