New role strengthens industry partnerships; Dave Eckberg and Merissa Winter join Executive Leadership Team

KANSAS CITY, Mo.: Bishop-McCann, a global leader in meetings, incentives, and events, has appointed Justin Myers to the newly created role of Vice President, Marketing, Industry and Partner Relations. The appointment brings brand strategy, strategic partnerships, and industry engagement under one leader to advance innovation and strengthen the agency’s resources for meeting and event planners.

Myers will lead Bishop-McCann’s marketing and brand strategy, including positioning its proprietary JOY Index, while strengthening relationships with industry associations, destination marketing organizations (DMOs), hotels, destination management companies (DMCs), event technology providers, and other event partners. His expanded focus includes identifying innovative partners, strengthening preferred partner relationships, and representing the agency at industry events and on boards.

“We believe the best innovation happens when we bring together different ideas, expertise, and perspectives,” said Rob Adams, CEO and Partner of Bishop McCann. “By connecting Bishop-McCann more closely with our partners, we can accelerate innovation, create new solutions, and deliver greater value for our clients, our partners, Bishop-McCann and our industry.”

Bishop-McCann also announced that Dave Eckberg, Head, Client Experience, and Merissa Winter, Director, Client Development, will join its Executive Leadership Team. Eckberg oversees existing client relationships and growth strategy, while Winter leads new client development. Their appointments bring both perspectives directly into executive decision-making.

Bishop-McCann is a full-service meetings, incentives, and events agency providing end-to-end solutions, including logistics, production, sourcing, air travel, event technology, and gifting. The company is the global strategic event partner for the Society for Incentive Travel Excellence (SITE). Its proprietary JOY Index uses AI to measure attendee engagement and emotional response in real time, helping connect experience design to business outcomes.

Bishop-McCann has been recognized across the industry, including placement on the CMI 25 list, the inaugural Skift Meetings M&I 15, Northstar Meetings Group’s Motivation Masters award, and Partner of the Year recognition from Cvent.

For more information, visit bishopmccann.com.

About Bishop-McCann:

Bishop-McCann is an award-winning, full-service event management partner that helps innovative companies elevate their events and increase attendee engagement by connecting audiences with their brand in a passionate, strategic way. Bishop-McCann’s mission is to create JOY for their clients, attendees, and associates.

Fonte: Business Wire