Sustainability a Core Pillar of Innovid’s Recently Launched Harmony Initiative

NEW YORK: Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced it joined Ad Net Zero, a trade association focused exclusively on sustainability in the advertising industry. Innovid is committed to reducing its carbon footprint, prioritizing sustainability for all products and solutions, and working with others to help drive progress across advertising.

Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions. Committed to measuring its progress annually, Innovid will also participate in Ad Net Zero’s Leadership and Working Groups to accelerate action for the entire advertising industry.

“On our journey to net-zero, Innovid is proactively identifying and acting on ways to reduce our environmental impact and embrace eco-friendly practices throughout our global offices – and joining Ad Net Zero underscores that commitment,” said Dani Cushion, CMO, Innovid. “Ad Net Zero is driving change by bringing our industry together to remove carbon emissions in advertising, and we are proud to be a part of it.”

“To care about the environment is to act, and the time is now for advertising industry players to change the way they work and the work they make,” said John Osborn, U.S. Director, Ad Net Zero. “By collaborating with companies like Innovid to reduce carbon emissions from the development, production, and media placements of advertising, we will make a real difference in solving some of the biggest challenges facing our planet.”

Joining Ad Net Zero comes on the heels of the launch of Innovid’s Harmony initiative, created to address some of the biggest challenges facing CTV advertising by optimizing at the infrastructure level. Along with improving efficiency, enhancing transparency and control, and increasing ROI, one of the initiative’s core pillars is reducing carbon emissions and promoting sustainability.

As part of Innovid’s Harmony launch, it also released Harmony Direct, the first in a series of product innovations in the Harmony suite. Designed to streamline the CTV supply path to its purest form, Harmony Direct removes all of the delivery friction in guaranteed, non-biddable CTV media, enabling advertisers to utilize fewer platforms and servers and, in turn, reduce electricity usage and resources.

To learn more about Innovid’s Social Responsibility action plan, including sustainability, DE&I, business ethics, and governance, visit https://www.innovid.com/about/social-responsibility/.

About Ad Net Zero
Ad Net Zero is a global climate action programme to help the advertising industry tackle the climate emergency by decarbonising ad operations and supporting every industry to accurately promote sustainable products and services.

Originally founded by the Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020 and has since gained over 100 UK supporters. The action plan aims to achieve net zero emissions in ad development, production, and media placement, as well as use advertising’s positive influence to help shift consumers towards more sustainable behavior. Its first non-UK territory launched in Ireland in June 2022, followed by a global roll-out at Cannes LIONS 2022, US launch in February 2023 and New Zealand launch in August 2023. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies.

For more information, please visit www.adnetzero.com.

About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.

Fonte: Business Wire