▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

Pulsate and Access Softek Partner to Enhance Mobile-First Digital Banking Engagement

Pulsate, a premier provider of mobile-first engagement solutions, has partnered with Access Softek, a leading provider of omnichannel digital banking solutions. Access Digital clients can now leverage...

Business Wire

DUBLIN: Pulsate, a premier provider of mobile-first engagement solutions, has partnered with Access Softek, a leading provider of omnichannel digital banking solutions. Access Digital clients can now leverage Pulsate’s Opportunities Engine™ to deliver personalized, real-time messaging that deepens digital banking relationships, enhances member engagement, and ensures customers receive relevant offers when needed.

Pulsate’s Opportunities Engine helps financial institutions enhance customer relationships and drive revenue by transforming digital banking into a sales and engagement platform. In implementing Pulsate’s Opportunities Engine, Access Digital clients can harness their data to develop and retain profitable consumer relationships by leveraging real-time data and personalized micro-engagements to deliver highly contextual offers and communications directly within their banking apps. Pulsate’s platform ensures members receive highly relevant and timely information that members need and want.

The Opportunities Engine further enables financial institutions to create highly targeted, data-driven campaigns by:

  • Automatically retargeting micro-engagements when user intent is detected, allowing financial institutions to present tailored product information and promotions that strengthen customer relationships.
  • Providing actionable insights through an intuitive dashboard, helping financial institutions analyze user trends, campaign performance, and engagement metrics to optimize their digital marketing strategies.
  • Seamlessly integrating with core systems, CRMs, and commonly used fintech platforms, enabling financial institutions to leverage existing data and infrastructure without extensive technical development.

"One of the key strengths of the Opportunities Engine is its ability to identify consumers who have signaled interest in specific products and services, which is crucial in today's market where consumers expect their financial institutions to be proactive in providing relevant financial information and advice," said Sarah Martin, CEO of Pulsate. "We are pleased to partner with Access Softek and empower more financial institutions to enhance their consumers’ financial well-being while building deeper relationships over time."

"We are excited to partner with Pulsate and resell their Opportunities Engine to bring their data-driven engagement tools to our Access Digital clients,” said Chris Doner, CEO of Access Softek. “Banks and credit unions are looking for better ways to connect with their members and customers in a mobile-first world. By integrating Pulsate’s Opportunities Engine into our platform, we’re giving them a powerful way to drive deeper relationships and deliver timely, relevant offers when they matter most."

About Access Softek

Access Softek is a leading provider of omnichannel digital banking solutions, empowering financial institutions to deliver exceptional customer experiences. Access Digital, created by Access Softek, is a comprehensive suite of solutions designed to meet the evolving needs of modern banking. Access Softek is committed to innovation, bringing industry-first solutions that help financial institutions meet their strategic goals.

About Pulsate

Pulsate is a mobile-first, personalized consumer engagement platform that helps financial institutions increase revenue and engagement through data-driven, highly targeted mobile marketing campaigns. Pulsate works with over 270 credit unions and community banks, reaching 20 million consumers. Learn more at www.pulsatehq.com.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

Claritev Further Strengthens Leadership Team as Part of Business Transformation…

$CTEV #CTEV--Claritev Corporation (“Claritev” or the “Company”) (NYSE: CTEV), a technology, data and insights company focused on making healthcare more…

Hawk Recognized as a Strong Performer in Anti-Money Laundering Solutions…

Hawk, the leading provider of AI-powered anti-money laundering (AML), screening and fraud prevention solutions, has today announced that it has been recognized…

ISG to Assess Workday Ecosystem Providers in the U.S., Europe and APAC

#AI--Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, has launched a research study examining…

B2B E-Commerce Market, Marketplaces and Payments Trends Report 2024: AI,…

The "B2B E-Commerce Market, Marketplaces and Payments Trends 2024" report has been added to ResearchAndMarkets.com's offering. AI, blockchain, and SaaS…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!