The comprehensive platform empowers users with the tools and information they need to navigate the complex supplements marketplace and tailor their health stack to meet specific goals

NEW YORK: SuppCo, a health tech startup transforming how people discover, manage, and optimize their supplement routines, today announced the beta release of its free mobile app. Combining their revolutionary TrustScore quality rating system with personalized stack analysis and guidance, SuppCo is the world's first comprehensive digital platform to help users make sense of a fragmented and confusing supplement industry. At its core, the company’s mission is to empower all individuals to improve their lives with supplements, giving users confidence in the quality of their supplements with objective, data-driven evaluations rather than subjective reviews.

The supplement industry, while a $200 billion a year market, is filled with core problems - low trust and fragmentation, overwhelming choices, lack of personalization and quality, and more. SuppCo is on a mission to tackle these head-on, focusing on evaluating how well a stack supports user-identified health goals, identifying low-quality products and brands, providing personalized recommendations for improvements, and continually refining suggestions based on user data.

“SuppCo was founded following my own lifelong personal struggles with health. After years of frustration with conventional medicine, I knew there had to be a better way to ensure health improvements and outcomes,” said Steve Martocci, co-founder of SuppCo. “While supplements represent a crucial component of a comprehensive wellness journey, the industry is incredibly confusing for users to navigate. SuppCo is strategically positioned to streamline this complex landscape, providing individuals with the necessary protocols and products to achieve their specific health objectives."

SuppCo offers a proprietary database of over 195,000+ products indexed by their full ingredients, certifications, and quality standards, all searchable by text or barcode scanning. The app makes it easier for users to determine what supplements they need and why, when to take them, which brands are at the right intersection of quality, price and form, and more.

“Supplements are confusing to most users, but it doesn’t have to be that way. Relying on deep expertise in the supplement industry, SuppCo has built a platform that shines a light on quality while exposing false and confusing information,” said Nick Michlewicz, SuppCo co-founder. “SuppCo is truly the all-in-one companion for supplement users that is bringing clarity to a distrusted market. Transparency in the space has never been more critical."

SuppCo users have access to:

• A proprietary TrustScore brand quality rating system with over 520 brands evaluated by 29 key attributes, ensuring manufacturing standards, brand and product certifications, product quality indicators, and more
• 80+ protocols covering 15 different health goals, from cardiovascular and metabolic health, to fertility and longevity
• Stack sharing and management paired with a Stack analysis tool to help users optimize their routines
• Smart Scheduling to ensure users never miss a dose and take their supplements the right way
• The first ever warnings for the 900+ inactive ingredients in supplements to help users avoid dangerous additives like Red #40, Titanium Dioxide, and more

SuppCo is currently open in Beta with 70,000 users and counting. For more information on the brand, to download the app, or to provide feedback, visit supp.co.

About SuppCo

SuppCo is a health tech startup transforming how people discover, manage, and optimize their supplement routines. Via its app and website, SuppCo provides a revolutionary platform to help users make sense of supplements, leveraging their personalized stack analysis tools and TrustScore quality rating system to help users hit their health goals. For more information, visit supp.co and follow SuppCo on Instagram and X.

Fonte: Business Wire