– Recognition highlights company’s commitment to superior customer outcomes in a digital landscape defined by shifting consumer habits and evolving business needs –

NEW YORK: Material, an intelligent growth company providing consumer data and insights, brand strategy and product innovation, is pleased to announce its recognition as 2025 Acquia Partner of the Year for Content Optimization.

Material builds moments and systems that shape behavior, spur action and grow brand value. As consumers increasingly discover and engage with content through AI-driven tools and evolving digital experiences, the Acquia Partner Award for Content Optimization recognizes Material’s ability to help brands adapt, improve content performance and deliver measurable business outcomes.

“We are honored to receive the Acquia Partner of the Year award for Content Optimization,” said Caroline Mackenzie Kennedy, Chief Commercial Officer at Material. “This recognition underscores our shared commitment to helping organizations optimize their digital ecosystems for relevance, performance and scale in a shifting digital landscape. Together with Acquia, Material enables our clients to adapt to evolving consumer behavior and achieve stronger returns on their digital investments.”

Acquia, a leader in open digital experience software, honored 25 organizations worldwide for their exceptional use of Acquia technologies. These awards celebrate partners who have set new standards for technical excellence by implementing high-quality solutions that help customers improve marketing outcomes and enhance business results.

Material has long been recognized as a leading Acquia partner globally. The company earned Acquia Engage Awards in 2022 and 2023 for its digital experience work with the United Nations Development Programme and INSEAD. Last year, Material was named Acquia Global Partner of the Year.

About Material

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at materialplus.io.

About Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at: https://www.acquia.com/partner-of-the-year

Fonte: Business Wire