Tag Inspector, a revamped product from InfoTrust, empowers brands to audit, diagnose, and manage privacy risks from a single source of truth.

CINCINNATI: #Compliance--InfoTrust, a leading digital analytics consulting and technology company, today announced the official launch of Tag Inspector, a proprietary data governance platform designed to help enterprise organizations ensure compliant, consistent data collection. By integrating Tag Inspector directly into its suite of privacy-centric solutions, InfoTrust reinforces its commitment to helping brands navigate an increasingly complex landscape of global privacy regulations and signal loss.

As modern websites grow more complex, marketing and analytics teams often lose visibility into the hundreds of third-party tags loading on their user's browsers. This "shadow data" creates significant risks, ranging from GDPR/CCPA compliance violations to site latency and data leakage. Tag Inspector solves this by creating a complete inventory of all tag behavior, allowing teams to validate consent and optimize data quality at scale.

“In 2026, data governance is no longer just a legal checkbox; it is the foundation of customer trust and marketing performance,” said Alex Yastrebenetsky, CEO at InfoTrust. “We built Tag Inspector because we saw our customers struggling to balance aggressive marketing goals with strict privacy requirements. By launching this platform as a core InfoTrust product, we are giving our partners the technology they need to collect data responsibly and the confidence to activate it boldly.”

Key Features of Tag Inspector:

• Automated Tag & Cookie Inventory: Scans thousands of pages to identify every first- and third-party tag, ensuring no unauthorized data collection occurs.
• Consent Validation: Automatically verifies that tags behave according to user consent choices (e.g., ensuring marketing tags do not fire when a user opts out).
• Performance Monitoring: Identifies heavy or broken tags that slow down site speed and negatively impact user experience and SEO.
• Data Leakage Prevention: Detects unauthorized piggybacking tags that may be siphoning user data to fourth-party vendors.

“The launch of Tag Inspector represents a shift from reactive troubleshooting to proactive data intelligence,” said Chris Vaughan, Senior Vice President of R&D at InfoTrust. “We designed this solution to bridge the gap between marketing, IT, and legal teams. It translates complex technical tag behavior into actionable insights, ensuring that what you think is happening on your website matches what is actually happening.”

Tag Inspector is available immediately for new and current customers, a free trial and audit of your current website is available after signing up on the platform. For more information or to schedule a demo, visit www.infotrust.com/products/tag-inspector.

About InfoTrust

InfoTrust is a privacy-centric digital analytics, data governance, and technology company that partners with many of the world’s most recognizable brands. We exist to help marketers make better decisions through better data. As a certified Google Marketing Platform Sales Partner and Google Cloud Partner, InfoTrust provides the expertise and technology-including our proprietary Tag Inspector platform-to ensure organizations can measure with confidence and grow with purpose. InfoTrust works with a global customer base across CPG, retail, media, and finance industries.

https://www.infotrust.com

Fonte: Business Wire