New integrated platform helps schools address declining enrollment and connect recruitment efforts directly to enrollment outcomes

LAFAYETTE, La.: As school districts and charter organizations face declining enrollment, school choice, and expectations from families, many still rely on fragmented tools. Because enrollment impacts school funding, student recruitment has become mission-critical.

Today, SchoolMint, the leader in K-12 Strategic Enrollment Management solutions, announced launch of SchoolMint Recruitment, the only CRM built into a K-12 enrollment platform.

SchoolMint Recruitment is designed for districts, charter management organizations (CMOs), and charter schools that need visibility into how families move from interest to enrollment. It brings outreach, communication, and enrollment data into one system, giving leaders visibility into the full recruitment funnel. Teams can identify which outreach efforts drive enrollment, measure the impact of recruitment investments, and allocate resources strategically.

“Our Magnet Schools continue to generate strong interest from families across Nashville, reflecting the quality and unique opportunities these programs offer,” said Jonathan Wren, Magnet Director, Metro Nashville Public Schools. “Through our partnership with SchoolMint and the implementation of SchoolMint Recruitment, we are excited to strengthen how we track and support family engagement – giving us greater visibility into how families move from initial interest to enrollment and helping us connect more students with the programs that inspire them.”

Family interest comes through websites, events, digital campaigns, and paper forms, while follow-up and reporting are often disconnected. SchoolMint Recruitment provides a single source of truth for tracking interest, managing engagement, and connecting recruitment activity directly to enrollment outcomes.

“Districts and charter schools are realizing student recruitment can no longer be an afterthought,” said Jinal Jhaveri, Founder and CEO of SchoolMint. “Leaders want visibility into what’s working, where families disengage, and how outreach efforts translate into enrollment. SchoolMint Recruitment is purpose-built to provide that clarity to K-12 leaders.”

Key capabilities:

• Track family interest from websites, events, campaigns
• Follow-up via email, text, and automated workflows
• Connect recruitment activity to enrollment outcomes
• View ROI across schools and programs

Built directly into SchoolMint Enroll, the solution closes the loop from inquiry to enrollment without manual data entry, meets industry data privacy regulations, and supports equitable family engagement across districts.

About SchoolMint

Founded in 2013, SchoolMint helps K-12 districts and charter schools attract, enroll, and engage families. It supports millions of applications across 16,000+ schools nationwide. Learn more at schoolmint.com.

Fonte: Business Wire