Channel Program Recognized for Compelling Partner Incentives and Resources to Sell Absolutely Immutable Backup Storage

DENVER: Object First, the ransomware-proof on-premises backup storage company, today announced that CRN®, a brand of The Channel Company, has selected Object First for inclusion in the 2026 CRN Partner Program Guide for the third year in a row. This annual guide profiles more than 200 technology firms and provides an essential resource for solution providers seeking vendor partner programs that match their business goals and deliver high partner value.

Selection was based on CRN’s evaluation of vendors’ program offerings including partner training, pre- and post-sales support, marketing resources, and ongoing communication.

Object First’s global partner ecosystem grew significantly in 2025 as the company expanded its transacting partners by 215%. Object First continuously strengthens its channel program to ensure partners have everything they need to deliver secure, simple, and powerful ransomware-proof storage to Veeam customers globally. Updates in 2025 included:

• A new Registered Tier in the program to expand accessibility.
• An enhanced Partner Portal with simplified deal registration, new enablement resources, and “Campaign-in-a-Box” demand-generation tools.
• The launch of a Partner Advisory Committee to gather direct input on enablement, co-marketing, and program priorities.

In 2026, Object First will further invest in its Hands-on Lab program to drive customer proof-of-value experience while also enhancing the Partner Portal with deeper automation, analytics, and marketing tools.

Object First delivers secure, simple, and powerful on-premises backup storage that’s absolutely immutable and purpose-built for Veeam. It’s simple to deploy and manage with no security expertise required and is powerful enough for lightning fast backups and supercharged Instant Recovery to scale with any business. Third-party tested and verified to be secure, Object First ransomware-proofs organizations and makes them simply resilient to cyber threats.

"Object First is a 100% channel company, so our success is directly tied to the success of our partners," said Daniel Fried, SVP of Worldwide Sales, Object First. “As AI-powered cyber-attacks exacerbate the threat of ransomware, partners are looking for solutions they can offer that make a difference in the fight for cyber resiliency. Object First ransomware-proofs organizations through secure, simple, and powerful backup storage that’s absolutely immutable and purpose-built for Veeam. We remain committed to providing our partners with the best training, resources, and support in the industry to ensure that they are set up to win.”

“Being included in the 2026 CRN Partner Program Guide reflects how today’s technology vendors are rethinking their partner programs to keep pace with a rapidly evolving channel,” said Jennifer Follett, VP, U.S. Content, Executive Editor, CRN, at The Channel Company. “As solution providers navigate new customer demands, business models, and technologies, this annual guide serves as a critical resource for identifying vendors that are investing in programs designed to drive long‑term growth and shared success. The guide delivers meaningful insight into what sets each partner program apart, helping solution providers make confident, strategic partnership decisions.”

To view the 2026 Partner Program Guide, visit: www.crn.com/partner-program-guide/ppg2026.

Additional Resources:

• Click here to learn more about becoming an Object First partner.
• Request a demo.
• Follow Object First on LinkedIn and Instagram.
• Visit Object First Careers to view open opportunities.

About Object First
Object First’s on-premises backup storage with absolute immutability is the ultimate ransomware defense. Secure, simple, and powerful, we enable Veeam customers to be simply resilient against the risk of cyberthreats. To learn more, visit www.objectfirst.com, follow our blog, and connect with us on LinkedIn and Instagram.

© 2025 Object First. All rights reserved. All trademarks are the property of their respective owners.

About The Channel Company:
The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

Follow The Channel Company: X, LinkedIn and Facebook.

© 2026 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

Fonte: Business Wire