First-of-its-kind partnership covers audio, video, and streaming attribution at zero cost to buyers, absorbing the industry’s biggest ad-deal friction point entirely

AUSTIN, Texas: YMH Studios today announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available permanently free for every advertiser and agency running campaigns across the YMH Studios network. Effective immediately, attribution coverage across audio (RSS/Megaphone), Spotify streaming, and YouTube video is included as a standard benefit of any campaign, no minimum spend, no category restrictions, no additional negotiations required. YMH Studios covers all attribution costs.

The move addresses one of the most persistent friction points in podcast advertising. Over the past two years, advertisers and agencies have increasingly pushed publishers to absorb attribution costs, a dynamic that has complicated deal closes, CPM negotiations, and renewal conversations across the industry. Networks have addressed it campaign by campaign. YMH Studios is the first to resolve it at the network level: all shows, all platforms, all partners, with no conditions attached.

"Attribution costs have become a line-item negotiation on too many deals. We decided to solve that problem once, for all of our partners, across the entire network," said Alan Abdine, Head of Ad Revenue & Partnerships at YMH Studios. "Streaming and video measurement has its realities, we're not ignoring them. We've invested in the best available solution for every environment and made the entire package free for every buyer. That's what makes this different, and that's how we operate."

YMH Studios is an Austin-based comedy podcast network and production company founded by actor, comedian, and entrepreneur Tom Segura, operating exclusively on Megaphone with full Spotify Podcast Platform enrollment across its catalog. The network generates approximately 430 million impressions annually, roughly 36 million per month across all platforms, with approximately 24 million per month from new episodic content alone. Eighty-two percent of network consumption is video, across Spotify streaming and YouTube.

As podcast advertising expands across audio, streaming platforms, and video, advertisers and agencies expect consistent performance measurement across every environment. Under the partnership, Magellan AI delivers a distinct attribution signal for each distribution platform. Using tailored measurement approaches for RSS audio, Spotify streaming, and YouTube video, Magellan AI combines those signals into unified cross-channel attribution rooted in real user behavior. Attribution windows, credit models, and household matching parameters are all configurable per campaign, and conversion-level reporting is available to both publishers and advertisers for independent verification.

“Advertisers and publishers both benefit from performance measurement built on directly observable data, rather than modeling alone,” said Jim Ballas, GM of Measurement at Magellan AI. “We’re proud to partner with YMH in prioritizing accuracy, transparency, and consistent access to performance insights across all major podcast and streaming video platforms.”

The partnership also speaks directly to a persistent challenge in Spotify streaming advertising. Agencies and brands have long cited the absence of traditional RSS pixel tracking on Spotify as a barrier to committing to SPP inventory. Magellan AI’s tagging methodology provides a direct attribution signal for SPP campaigns, not a modeled estimate derived from the audio side of the same show. YMH Studios’ position is that the “you can’t measure Spotify” objection is solvable with the right tools and the willingness to invest in them.

The partnership launches ahead of SXSW and Podcast Movement Evolutions in Austin. A soft launch with select partners was effective March 9, 2026. Full network availability is effective today.

About YMH Studios

YMH Studios is a groundbreaking production company known for producing top comedy podcasts and creating both scripted and unscripted content for film and television. Our industry-leading ad-sales podcast network dominates the comedy space. Home to a dynamic roster of comedians and personalities, including Tom Segura, Christina Pazsitzky, Bert Kreischer, and more, YMH Studios offers a variety of engaging podcasts that cover everything from Internet weirdness and pop culture cringe to relationships and insightful social commentary. With a focus on humor and authenticity, YMH Studios fosters a loyal and engaged community where listeners can connect and share a laugh.

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops.

Fonte: Business Wire