Included for the fifth consecutive time for its Ability to Execute and Completeness of Vision

LOUISVILLE, Colo.: Alchemer, a global leader in customer experience and feedback technology, today announced that it has been positioned by Gartner as a Challenger in the Magic Quadrant for Voice of the Customer Platforms.

“We believe our position in the Challengers quadrant reflects our focus on helping organizations turn feedback into action,” said Martin Mrugal, CEO of Alchemer. “Our platform is purpose-built to make feedback programs easier to launch, scale and operationalize. From intuitive workflows and fast onboarding to dedicated customer success support, we’re committed to helping teams move quickly from collecting feedback to driving meaningful business outcomes.”

The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. According to the report, “VoC platforms enable leaders responsible for functions such as customer service, marketing or sales to better manage the customer experience (CX) through a deep understanding of customer needs, motivations, goals and behaviors. The resulting insights trigger recommendations and actions across the enterprise.”

Alchemer’s continued innovation helps organizations collect, analyze and act on feedback at scale. Its platform combines survey and digital experience feedback with automated reputation intelligence and analytics, enabling organizations to bring together direct and indirect customer signals in a single operational platform, creating a holistic view of customer sentiment. AI-powered analytics, workflow automation and deep enterprise integrations allow teams to quickly identify trends, trigger operational workflows and resolve customer issues in real time. Following the acquisition of Chatmeter in 2025, Alchemer expanded its capabilities to include reputation management and location intelligence, allowing organizations to monitor and analyze customer feedback from review sites, social media and digital channels alongside traditional Voice of the Customer programs. The combined platform enables businesses to capture every customer signal, whether directly provided or publicly expressed, and transform those insights into action.

Alchemer’s platform supports organizations across industries with:

• Multi-channel feedback collection across surveys, web, mobile and in-product experiences
• Reputation and review intelligence from online reviews and social channels
• AI-powered sentiment and text analytics to uncover themes and emerging trends
• Workflow automation that routes feedback directly into business processes
• Enterprise integrations with CRM, collaboration and operational systems

With more than 11,000 customers across 100+ countries, Alchemer helps organizations transform feedback programs from passive listening tools into operational engines for improving customer experience and business performance.

Access the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms here.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research helps organizations align market insights with their unique business and technology needs.

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About Alchemer

Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software and purpose-built AI. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company. For more information, visit www.alchemer.com.

Fonte: Business Wire