Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS

NEW YORK: #AI--Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS’s technology strategy and long-term growth.

“We are excited to welcome Kamelia to our Board of Directors. She is a forward-thinking leader with deep expertise in AI and across engineering, making her a strong addition to our board,” said Lisa Utzschneider, CEO of IAS. “As Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world’s most advanced personalization and content systems. Her experience is incredibly valuable as IAS advances its AI strategy and continues to drive innovation, quality, and performance in a rapidly evolving media landscape.”

Kamelia is a senior technology executive with extensive experience building and scaling AI-driven products. Prior to Netflix, she was at Google, where she co-founded and led engineering for major AI products, including Gemini Enterprise and business, Google Agentspace and Vertex AI Search. She also served as EVP, Chief Algorithms and Analytics Officer, and a board member at Overstock.com (Bed Bath and Beyond), where she oversaw engineering, AI and product. Earlier in her career, she worked at Etsy helping embed machine learning and AI across the organization.

“AI is rapidly transforming how advertising performance is measured and optimized,” said Kamelia Aryafar. “IAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes. I look forward to working with the board and the leadership team as IAS continues to innovate for advertisers, publishers and consumers.”

Kamelia joins fellow Board members Bob Lord and Krishan Bhatia who joined IAS’s Board of Directors in January.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust, safety, and transparency in digital media quality. For more information, visit integralads.com.

Fonte: Business Wire