Boston-based 733Park, the #1 M&A advisor for AI, SaaS, fintech, and payments companies in the $5M to $100M range, led the exclusive sell-side process in a category-defining vertical AI transaction

BOSTON: #733Park--733Park, a top sell-side M&A advisor for AI, SaaS, fintech, and payments companies in the lower mid-market, today announced it served as exclusive sell-side M&A advisor to Veero AI, the Cambridge-based artificial intelligence and computer-vision company behind the EyeSize® virtual fitting platform, in its acquisition by Shirah Technologies, a SaaS and AI services company focused on leading e-commerce and direct-to-consumer brands. The transaction marks another vertical AI acquisition closed by 733Park. Financial terms were not disclosed.

Veero AI is the industry leader in AI and computer-vision technology for online eyewear, with a deep pipeline of major retailers in onboarding.

From initial strategy through closing, 733Park led all aspects of the sell-side process - including positioning, buyer outreach, negotiation, and diligence execution.

“Sell-side M&A in vertical AI demands more than introductions - it takes precise positioning of the technology to the right operators, manufacturing competitive tension among qualified buyers, and navigating the diligence and structuring complexities specific to mid-market tech deals,” said Lane Gordon, CEO of 733Park and a 25-year M&A advisor in AI, fintech, payments, and SaaS. “Veero AI is exactly the kind of differentiated, vertical-AI asset that warrants that level of execution. Shirah Technologies is the right home - a sophisticated operator with the focus, capital, and go-to-market discipline to keep Veero extending its lead in a category that’s converging fast on AI.”

Veero AI’s core breakthrough is a computer-vision pipeline originally engineered for U.S. military and first-responder protective equipment, redirected to one of the most stubborn problems in commerce. The resulting EyeSize platform recognizes hundreds of points on a customer’s face in real time and generates millimeter-accurate measurements - including pupillary distance - from any device, no specialized hardware required. The company represents a textbook example of vertical AI: research-grade machine perception applied to a measurable commercial outcome.

“From day one we built EyeSize to solve a real-world fit problem with research-grade computer vision, not gimmicks,” said Stan German, CTO of Veero AI. “Joining Shirah Technologies gives our team the platform to keep scaling - across the leading retailers we already serve and the major industry players in our pipeline. 733Park ran a disciplined sell-side process and helped us find the right partner with the right vision.”

“We acquired Veero because it is the category leader in AI and computer-vision for online eyewear - full stop,” said David Harrison, President of Shirah Technologies. “Veero already powers some of the most respected names in eyewear retail, with a deep pipeline of additional industry leaders lining up behind them. We saw a deeply embedded customer base and clear runway to accelerate growth through deeper investment in the platform and more aggressive go-to-market. Our job at Shirah is to give Stan German and the Veero team every resource they need to keep extending that lead.”

The global eyewear market exceeds $170 billion, with online return rates still dominated by fit issues - a problem Veero’s research-grade computer vision is purpose-built to solve.

About Veero AI
Veero AI is a Cambridge, Massachusetts–based artificial intelligence and computer-vision company. Veero AI applies research-grade machine perception originally developed for U.S. military and first-responder applications to commercial vertical-AI problems. Its flagship EyeSize® platform delivers millimeter-accurate facial measurements from any device, and is deployed by leading online eyewear retailers including EZContacts, KITS, and Pair Eyewear, with additional major industry players in its onboarding pipeline.

About Shirah Technologies
Shirah Technologies is a SaaS and AI services operator focused on the e-commerce and direct-to-consumer market. The firm acquires and scales technology platforms serving leading online retailers, bringing operational discipline, growth capital, and aggressive go-to-market execution to extend the reach of category-defining products. Shirah’s investment thesis prioritizes companies with established customer footprints and clear runway for growth under operator-led ownership.

About 733Park
733Park is a Boston-based sell-side M&A advisory firm for growth-stage AI, SaaS, fintech, and payments companies. Recognized as a leading M&A advisor for AI companies valued between $5M and $100M, 733Park is led by Lane Gordon and has advised on billions in closed deal value across vertical AI, SaaS, fintech, and payments transactions. The firm helps founders craft category-defining narratives, identify premium strategic and financial buyers, and drive complex transactions to successful outcomes.

Founders exploring a sale of their AI, SaaS, fintech, or payments company can schedule a confidential consultation with 733Park or review the firm’s recent transactions or current offerings. Follow 733Park on LinkedIn for ongoing M&A insights.

Fonte: Business Wire