Norwell, MA-Based Independent Agency Recognized Among 35 Notable Providers

NORWELL, Mass.: #ForresterResearch--Mediastruction, the Norwell-based media strategy, planning, and buying agency founded by CEO Marilois Snowman, has been named to Forrester Research's The Media Management Services Landscape, Q2 2026. The prestigious independent industry report, authored by Forrester analyst Jay Pattisall, provides an overview of the market and providers in the space. Mediastruction is one of 35 notable providers included in the report.

The Media Management Services Landscape, Q2 2026 report explains how marketers use this type of provider to maximize the efficiency and effectiveness of their media investments, drive revenue by linking media impressions to customer transactions, and optimize advertising experiences using the latest AI-driven tools and strategies. The 35 providers included in the report were researched by Forrester directly, Mediastruction believe its inclusion reflects the agency's demonstrated strength in North American markets, with industry focus spanning financial services, retail, and transportation sectors where performance, precision, and accountability are non-negotiable, and that the recognition places Mediastruction among the most respected media management firms in the country, a testament to the agency’s national-caliber expertise.

Forrester's landscape report comes at a pivotal inflection point for the media industry. According to the report's findings, generative and agentic AI are fundamentally reshaping how media is planned, executed, and optimized, fragmenting consumer discovery, automating execution, and rewiring the digital media supply chain. Traditional planning, buying, and measurement models are straining under the pressure of these shifts, and brands are turning to specialist media management providers to navigate the complexity.

In Forrester’s survey of providers, Mediastruction selected Data Strategy, Marketing Mix Modeling, and Media and Advertising Operations as its top three extended business scenarios that it focuses on, capabilities that it believes are increasingly critical as marketing executives demand CFO-grade measurement and proof of media's incremental business impact.

“Being named to Forrester's 2026 landscape, among 35 providers, validates for us what we've built at Mediastruction," said Marilois Snowman, CEO and Founder. "Our focus on Marketing Mix Modeling, Data Strategy, and Media and Advertising Operations has always been about connecting media investment to measurable business outcomes for our clients."

The results speak for themselves. A regional bank client generated 745 more deposit accounts without adding a single dollar to their media budget after Mediastruction's Media Mix Modeling revealed critical misallocations in their channel strategy, improving ROAS from 2.96x to 4.87x. A national D2C pet brand saw a similar story: overspending on influencer marketing by more than 12x its optimal level while dramatically underfunding Direct Mail, which drove 33.6% of their incremental lift. Mediastruction's optimization projected a 46% increase in daily unit sales, same budget.

For more information visit www.mediastruction.com and download access to the report here.

ABOUT MEDIASTRUCTION

Mediastruction is an independent media strategy, planning, and buying agency headquartered in Norwell, Massachusetts. The agency combines expert media buying with deep data strategy and marketing science to deliver measurable results that elevate brands and drive ROI. The agency serves clients across financial services, retail, and transportation verticals with a national footprint. Learn more at mediastruction.com.

Fonte: Business Wire