JOLT’s audience intelligence platform is now live across 65 DMAs, giving advertisers a data-led way to plan, activate and measure digital out-of-home campaigns

NEW YORK: JOLT, the global digital out-of-home (DOOH) and EV charging network, has launched Spark Intelligence in the United States. The platform supports more than 4,750 digital screens in 34 states and 65 DMAs. Watch a 90-second overview of JOLT and Spark Intelligence.

JOLT’s Spark Intelligence helps advertisers make more informed DOOH investment decisions by improving how they understand, reach and measure the audiences that matter. Rather than selecting screens by location and inferring who passes them, when using Spark Intelligence, JOLT starts with the target audience. Using more than 2,500 audience segments and 1.5 billion monthly geospatial data points, Spark Intelligence identifies where target consumers are most concentrated, activates campaigns across the most relevant screens and connects exposure to measurable outcomes.

“There’s no shortage of audience data. The challenge is making it useful,” said Brendan Dillon, Head of Revenue and Partnerships, North America at JOLT. “Spark Intelligence puts audiences at the heart of campaign planning, turning data into actionable insights that help advertisers reach the right people and drive better business results.”

Spark Intelligence gives advertisers greater confidence in where and why they're investing. Behavioral, purchase and movement data inform where campaigns are activated. Advertisers can use premium formats, video, 3D and dynamic triggers, while ad delivery and creative are optimized in real-time toward the screens and audience segments generating the strongest performance. Client outcomes can be measured through store visitation, web activity, brand lift and sales lift.

Spark Intelligence is available now to U.S. brands and agencies, following successful launches across other markets in JOLT’s global network. Agencies and marketers can learn more or request a complimentary audience plan.

About JOLT

JOLT is a global leader in digital out-of-home media and electric vehicle charging, operating across the United States, Canada, the U.K., Australia and New Zealand. The company combines accessible, reliable EV charging with a digital advertising network that connects brands with consumers during their daily journeys. joltcharge.com/us

Fonte: Business Wire