Clutch VC leads Pre-Seed investment for new platform created by Walmart veteran

BENTONVILLE, Ark.: Advisar, the independent AI-enabled decisioning layer for retail suppliers, today announced it has raised a $750K Pre-Seed round led by Clutch VC, an Austin-based, seed-focused venture firm, with participation from Venture Center Arkansas Fund, The Validation Fund at Winrock International, Rekall Capital, and White River Capital Advisors, along with angel investors Michael Paladino, Co-Founder of RevUnit, and Jeff Amerine, General Partner at Cadron Capital. This funding will accelerate product development and go-to-market efforts.

Founded by Christina Johnson, former Chief of Staff to the GM of Walmart Connect, Advisar brings clarity and insight to the rapidly maturing world of retail media analytics, giving suppliers a clear view of how retail media investment connects to business results. Retail media is now one of the largest controllable levers a retail supplier has, with total U.S. spend projected to hit $100 billion by 2028. As this media channel has grown in scale, so has advertisers’ need for more sophisticated alignment between brand goals and network performance. Suppliers are increasingly looking for specialized tools to integrate data across multiple sources and unlock actionable insights on attribution. Advisar provides the independent layer suppliers need to tie performance back to their P&L and unlock new opportunities for growth and efficiency.

“Advisar helps suppliers treat retail media like an investment they actively manage, rather than a line item they simply accept,” said Christina Johnson, Founder and CEO of Advisar. “What suppliers need is the same standard of measurement they hold every other marketing investment to, so they know what's working, what's not, and where to optimize for efficiency and impact.”

“Every fast-growing marketing channel eventually gets an independent measurement layer, and retail media is at that point now. Christina's experience across marketing, customer strategy, and retail media innovation at Walmart positions Advisar to deliver what suppliers have been asking for: attribution insights on retail media investments, integrated alongside all their other sales and marketing metrics,” said Rajiv Bala, General Partner at Clutch VC.

Currently in beta, Advisar has seen significant early adoption of its solution among key partners. This fall, Advisar will become generally available, and the company will be present at several key retail events, including Groceryshop in Las Vegas and Shoptalk in Nashville, both in September.

Learn more at: https://www.advisar.io/

About Advisar

Advisar is the AI-enabled decisioning layer for retail media built for retail suppliers by industry veterans. Advisar surfaces what's working and worth scaling, where growth is misattributed, where dollars are leaking, and where to reallocate for real return - so every review starts from what to do, not just what happened. And it does the hard part for you: no data pulls, no dashboards to build, no integration project. Connect your accounts and get a decision-ready read, not a pile of reports to interpret.

Fonte: Business Wire