A new way of giving turns everyday shopping into local community support – at no additional cost to consumers.

SEATTLE & EDMONTON, Alberta: Network of Giving is beginning its rollout in Seattle and Edmonton, bringing a new way of giving to its first two communities in the United States and Canada.

Network of Giving brings the capabilities of a connected loyalty platform to local businesses of all sizes, linking everyday purchases, merchant-funded contributions and measurable community impact within one network.

Participating businesses determine their contributions to local nonprofits, while consumers direct where those contributions go at no additional cost. One hundred percent of contributions are passed through under an independently accountable framework.

You Shop. The Business Gives. The Community Wins.

For participating local businesses, the platform provides measured results on their marketing spend. For consumers, membership is free, and they pay nothing extra – no roundups, no top-ups – and keep their existing points, cash-back and rewards.

Participation will grow in stages as businesses, consumers and community organizations join, turning everyday commerce into recurring community support and keeping the benefit close to home.

About Network of Giving

The Network of Giving platform connects consumers, local businesses and community organizations through everyday commerce. This connection empowers consumers to shop at local businesses triggering contributions that impact their communities – at no cost to the consumer. Consumers securely link existing debit or credit cards from any bank and direct merchant-funded contributions generated by purchases at participating businesses. Network of Giving delivers marketing guidance for local businesses to enhance customer acquisition and retention, while driving business decisions through key analytics and real-time actionable insights. Businesses participate without change to their checkout, banking or payment providers, and with no staff training. Network of Giving’s official U.S. banking partner, WaFd Bank facilitates the secure collection, settlement and distribution of merchant contributions.

Learn more at networkofgiving.com.

Fonte: Business Wire