An integration process started more than two years ago is now going to be finalized. Uala and Treatwell, two of the most well known names in the European digital beauty services market, are a single Group. Their respective subsidiaries in Italy, France and Spain will be combined in a single entity, under the Treatwell brand.

The operation aims to leverage Uala's and Treatwell's respective strength points. Treatwell's strength is in its marketplace and its volume of users and bookings. For Uala, it is being "the management software for beauty salons leader in Southern Europe", as Giampiero Marinò, CEO of Treatwell, says. Uala started from Italy, where it was founded in 2013, and then became a market leader across all Southern Europe. Also thanks to some acquisitions: Bucmi in Spain and Portugal, Funkmartini in Greece, Balinea in France.

Treatwell's recent software strategy is based on acquiring some of the most competitive local SaaS providers, such as Salonized in Netherlands and Wavy in France. Also, Treatwell is open to integrate its marketplace with any local booking SaaS provider. This way, hairdressers, beauty salons, barbers and spas using that specific booking software acquire visibility on the marketplace.

The new combined Treatwell-Uala company now plans to hire 600 new employees before 2024. Hiring efforts will be focused on specific countries (Italy, Spain, France, UK, Germany) and for talents in tech and sales departments.