GK Software recognized for strengths including highly configurable and flexible platform, strong fuel partner ecosystem, unified data and AI-fueled insights and innovation

RALEIGH, N.C.: GK Software has been recognized as a Leader in the IDC MarketScape: Worldwide Point-of-Sale (POS) Software Platform Vendors in Retail Fuel and Convenience 2025 Vendor Assessment (doc #US51800224, February 2025). We believe this prestigious recognition highlights GK Software’s commitment to delivering next-generation solutions that meet the evolving needs of fuel and convenience retailers.

The IDC MarketScape report evaluates key strategies and capabilities of POS software platform vendors, focusing on their strengths as omnichannel partners and their abilities in partnerships, data and AI/analytics, customer engagement, extensibility, and scalability. The report notes, “Fuel and convenience retailers are looking to technology partners for solutions that can enable seamless omni-channel retailing across multiple touch points with cohesive customer experience to drive customer loyalty as well as flexible, configurable POS systems, offering seamless integrations, to enable agility to meet changing business and customer needs.”

Margot Juros, Research Director of Retail Platforms and Technologies at IDC, commented, “Tremendous changes in fuel and convenience retail in recent years amid evolving technology needs, changing business models, and heightened customer expectations along with waning loyalty make it more essential to find POS software partners that can deliver next-gen solutions needed for success in today’s environment.”

GK Software’s commerce solution, GK CLOUD4RETAIL, and its specialized module, GK Drive, built on the OmniPOS platform, empower fuel and convenience retailers to manage all aspects of their enterprise on a single centralized platform. This includes forecourt, store, foodservice, EV-charging, car wash, and other related services. The platform’s open, flexible, and cloud-native architecture supports omni-channel POS, mobile POS, self-checkout, loyalty programs, self-scanning, pump management, digital signage, inventory and fulfillment, fraud and loss prevention, and AI-driven customer engagement features such as hyper-personalization, dynamic pricing, and recommendations.

“We believe being recognized as a Leader in the IDC MarketScape underscores our commitment to innovation in the fuel and convenience sector. Our GK Drive solution, initially developed for the U.S. market, has now gained traction in Europe with its first clients, marking a significant milestone in our global expansion. As fuel retailers navigate evolving customer expectations and an increase in digital and EV-based services, GK Drive is designed to help large fuel retailers create a seamless, omnichannel experience at their locations. With its open, cloud-native architecture and AI-driven capabilities, GK CLOUD4RETAIL empowers retailers to integrate fuel, convenience, and digital commerce into a single, future-ready platform,” says Orit Bar-Ad, Chief Innovation Evangelist at GK Software.

The report notes, “GK Software introduced its fuel and convenience offering, GK Drive, on the CLOUD4RETAIL platform about five years ago and quickly gained a strong competitive presence in the segment. CLOUD4RETAIL is GK’s open, flexible, and cloud-native unified commerce platform that serves all the vendor’s retail segments. GK Drive is included in the same platform, so retailers benefit from cross-retail segment enhancements as well as fuel and convenience–specific capabilities.” The platform’s data integration capabilities and AI features, provided by GK AIR and GK Engage, enable data-driven retailing and improved customer engagement.

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About GK Software
GK Software breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, self-checkout, mobile POS, GK Drive for forecourt control, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touchpoints. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

Fonte: Business Wire