One system unifies NIQ’s global data, models, and knowledge so marketers move from insight to impact faster, with deeper intelligence, at scale.

CHICAGO: NIQ (NYSE: NIQ), a global leader in consumer intelligence, today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance, optimize budgets, and act on what the data tells them. NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system that empowers decision making.

Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the pressure to prove ROI keeps climbing. As a result, most teams still stitch insight and action together by hand, losing time and confidence at every handoff. NIQ Cadence closes that gap with one system where measurement and decision-making finally run together.

“Marketing leaders don’t need more reports. They need a better rhythm,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “NIQ Cadence moves organizations beyond disconnected data, siloed tools, and disparate insights to a system that translates signals into clear recommendations and measurable impact.”

A new operating system for marketing effectiveness

NIQ Cadence is built for marketing leaders accountable for growth, analytics teams managing complex data ecosystems, and organizations that want to accelerate decisions without adding operational complexity. Compound AI-native from inception, NIQ Cadence goes a step beyond single-purpose agents.

A network of 19 specialized agents, coordinated by NIQ Optiq, works as a team to surface personalized, decision-ready recommendations. The system brings together insights derived from NIQ’s proprietary global data alongside inputs from partner platforms, customer environments, and third-party sources to deliver The Full View™ in one place, then translates those signals into guidance marketers can act on with confidence.

Through ongoing learning, NIQ Cadence deepens client-specific intelligence over time, unlocking improved performance at both the brand level and across the enterprise.

What sets NIQ Cadence apart

• Faster insights: Streaming market signals flow straight through to measurement and optimization, so marketers can make decisions in the moment, not months later.
• Deeper intelligence: Built on NIQ’s independent, proprietary global data, grounded in sources marketers can trust.
• Built for scale: Global and market-agnostic, engineered to run from a single brand to the full enterprise.

Inside NIQ Cadence

NIQ Cadence empowers users through the following sub-systems:

• MyCadence: Personalized command center for guiding decision workflows and team collaboration.
• CadenceBI: Always-on business intelligence that carries streaming market signals to outcome measurement and optimization.
• CadenceIO: Core data infrastructure that integrates, organizes, and models data across the marketing stack.
• CadenceAI: Agent network that automates analysis and surfaces next-best moves for decision-making.
• CadenceKM: Shared knowledge system that compounds client-specific intelligence over time.
• CadenceIQ: Extensible, purpose-built intelligence suites spanning portfolio, content, commerce, and beyond.

Driving faster, more confident decisions

NIQ Cadence marks a step-change in marketing effectiveness: helping marketers make clearer decisions with faster insights and leaner workflows. The result is a new operating rhythm that moves marketers from insight to impact with greater precision.

Availability

NIQ Cadence is a global, market-agnostic system, currently in beta with NIQ’s marketing mix clients through the remainder of 2026. A broader general market release will follow.

About NIQ

NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™-helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

© 2026 Nielsen Consumer LLC. All Rights Reserved.

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Fonte: Business Wire