New IAS Pulse solution closes the transparency gap between buyers and sellers, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build stronger partnerships

NEW YORK: Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today announced the general availability of Quality Connect, a new transparency and optimization solution that gives publishers direct, near real-time visibility into the media quality preferences advertisers set for their campaigns. Available within the IAS Pulse publisher platform, Quality Connect closes a long-standing transparency gap between buyers and sellers by enabling publishers to understand, report against, and align with advertiser campaign settings across brand safety, suitability, fraud prevention, and other media quality criteria.

Today, publishers are often expected to meet advertiser quality standards without full visibility into how those standards are configured. That lack of visibility can lead to under-delivery, unnecessary impression blocks, operational friction between ad ops teams and agencies, and missed opportunities to optimize campaign performance. With greater insight into advertiser preferences, Quality Connect helps publishers reduce wasted impressions, improve campaign delivery, and resolve campaign discrepancies earlier and more efficiently.

"The quality of a media buy shouldn't be a secret," said Lisa Utzschneider, CEO of Integral Ad Science. "For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunities. Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”

Quality Connect introduces three capabilities for IAS Pulse publisher clients, available when advertisers choose to share campaign preferences with their publisher partners:

• Campaign Transparency: Gives publishers direct visibility into the media quality preferences an advertiser has configured for a campaign, including brand safety categories and risk tolerance, fraud blocking criteria, brand suitability and contextual avoidance segments, keyword exclusions, and geo and language targeting. Where advertisers opt to share preferences, the information is surfaced directly within IAS Pulse so publishers can better align delivery from the start.
• Campaign Reporting: Enables publishers to run on-demand performance reports using advertiser impression data across viewability, invalid traffic, brand safety, and dozens of additional metrics while campaigns are still in flight. This gives publishers greater context to optimize delivery, address issues earlier, and demonstrate inventory quality to buyers with more confidence.
• Campaign Segments: Helps publishers more efficiently align inventory with advertiser quality preferences by grouping an advertiser’s fraud, brand safety, brand suitability, and keyword avoidance criteria into a single dynamic avoidance segment within IAS Pulse. As advertiser preferences change, the segment updates to reflect those changes, helping publishers maintain alignment, reduce wasted impressions against non-compliant inventory, and free ad ops teams from ongoing manual work.

"Having our advertisers' brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimization, but has also elevated the level of service we provide to our clients,” said Samantha Carola, Director of Digital Client Services, US at Financial Times. “Rather than spending time chasing down details, we're able to focus on delivering seamless campaign launches, optimizing toward client KPIs, and eliminating unnecessary back-and-forth throughout the process."

"Thanks to Quality Connect, we have immediate access to the advertisers' quality metric settings,” said Vittoriana Erba, Senior Campaign Manager at AdKaora. “With such a direct view of the brand safety and context control segments applied to campaigns, we reduce email exchanges with clients, optimize setup times, and can guarantee performance aligned with quality objectives right from the start."

By connecting advertiser campaign preferences with publisher delivery and optimization workflows in a controlled, consent-based way, Quality Connect reinforces IAS’s role as a trusted media quality partner across the digital advertising ecosystem. For publishers, the solution helps improve campaign alignment, accelerate delivery, and strengthen buyer relationships. For advertisers, it supports greater confidence that campaigns are delivered against intended quality standards across publisher inventory.

Quality Connect is available to publishers today within the IAS Pulse UI, with Campaign Transparency generally available at no additional cost. Additional capabilities, including Campaign Reporting and Campaign Segments, are expected to become available in Q3 2026.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global platform that connects AI-powered media quality to real business outcomes – from brand perception to sales lift. We empower brands, agencies, and publishers to drive transparency, reduce waste, and unlock growth across the open web, social, CTV, and audio. By transforming massive data scale into actionable intelligence, IAS helps marketers optimize global campaigns in real-time to maximize the return on every media dollar invested. Learn more at integralads.com.

Fonte: Business Wire