Bidgely’s UtilityAI assisted Pacific Power in detecting and protecting vulnerable customers, uncovering 37,000 additional households eligible for local discount program

LOS ALTOS, Calif.: Bidgely congratulates partner Pacific Power for receiving the 2026 Association of Edison Illuminating Companies (AEIC) Achievement Award. The recognition honors the utility’s strategic use of artificial intelligence (AI) and data analytics to identify, reach and protect vulnerable customers across Oregon and California.

Pacific Power leveraged Bidgely’s UtilityAITM-powered Analytics Workbench (AWB) to uncover 37,000 hidden, yet eligible, households for enrollment in the Oregon Low-Income Discount Program. Using the AI tool, the company was also able to:

• Achieve a 10 percent quarter-over-quarter surge in overall assistance awareness (reaching 65 percent in independent J.D. Power study)
• Sustain a 90 percent customer satisfaction rating among participants
• Accelerate energy efficiency savings by 32 percent per customer within targeted segments

"Traditional outreach methods only go so far, and we knew there were more families who needed support but fell through the cracks of conventional data searches," said James Owen, vice president of customer experience and innovation at PacifiCorp. "Working side-by-side with Bidgely allowed us to not only find these eligible but unenrolled households and connect them with critical bill assistance, but also build a framework that will serve our communities for years to come."

Unlocking Hidden Program Potential with AI Analytics

The AEIC Achievement Award honors electric utilities for standout innovations and transformational solutions to the industry’s hardest operational problems, celebrating Pacific Power’s ability to combine modern technology with compassionate, customer-centric program delivery.

Following the COVID-19 pandemic, Pacific Power established the Oregon Low-Income Discount Program to deliver vital bill discounts to income-qualified households. However, participation eventually stalled as automatic enrollment, self-attestation and broad targeting reached their limits.

Pacific Power used Bidgely’s Analytics Workbench (AWB) for the Affordability Solution to combine census income data with appliance-level smart meter usage insights, which further identified high-consumption households below the income threshold as well as customers on the cusp of qualifying who may not have realized they were eligible. This successfully broke the program’s two-year plateau, with a 2.3% conversion rate in the first wave pilot alone and a 1.7% conversion rate in the second wave.

To convert targeting into active participation, Bidgely UtilityAI also helped Pacific Power tailor outreach to customer needs, including bilingual messaging that achieved a 28 percent open rate, and deploying email communications. By limiting direct mail postcards to only customers without email on file, Pacific Power reduced print volume from 16,000 pieces to 1,600 while boosting response quality.

A Growing Partnership in Utility Innovation

This award represents the latest milestone in Pacific Power and Bidgely’s long-standing partnership. Having initially collaborated on residential Home Energy Reports (HER) and behavioral energy efficiency programs, the two organizations continue to expand their joint capabilities in applying sophisticated data intelligence across new utility initiatives to drive measurable impact, operational efficiency and enhanced customer support.

"Pacific Power continues to set the benchmark for how forward-thinking utilities can apply AI beyond energy efficiency to solve critical affordability and equity challenges," said Gautam Aggarwal, President and Chief Revenue Officer of Bidgely. "We are thrilled to congratulate Pacific Power on this well-deserved recognition, and it is an honor to partner with a utility that prioritizes data intelligence to deliver meaningful value to the communities it serves."

Bidgely’s AWB allows utilities like Pacific Power to query, segment and target individual customer loads with extreme precision, leading to hyper-targeted campaigns for initiatives ranging from energy efficiency and demand response to electrification and income-qualified assistance. Real-world deployments demonstrate the power of this platform, driving results such as a 70 percent peak load reduction, 3x EV recruitment and 98 percent TOU retention.

To learn how Pacific Power leveraged UtilityAI to boost program enrollment and deliver targeted customer communications, read the customer snapshot.

About Bidgely

Bidgely is the pioneer of AI-powered energy intelligence, transforming raw meter data into high-definition insights for global utilities. Serving over 50 million homes, the company’s UtilityAI™ Platform leverages 29 foundational patents to optimize grid visibility, call center operations, and personalized customer engagement. Recognized by Fast Company as a "Top 10 Most Innovative Applied AI" company, Bidgely integrates precision energy analytics with horizontal AI ecosystems like Microsoft Copilot and AWS to modernize the grid with premises-level accuracy. www.bidgely.com | bidgely.com/insights

Fonte: Business Wire