Acquisition strengthens InMobi Advertising's global brand and performance offering

SAN FRANCISCO & BENGALURU, India: InMobi, a global technology company powering the future of agentic commerce and advertising, today announced the acquisition of MobileAction, an AI-powered platform that helps app developers and marketers maximize visibility and reach new iOS app users. The financial terms of the transaction were not disclosed.

Founded in 2013 and headquartered in San Francisco, MobileAction is a pioneer in AI-driven app analytics and a trusted growth partner for app developers and marketers worldwide. The company is best known for its expertise in Apple Ads and App Store Optimization, helping marketers improve discoverability and performance.

The acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimization. It also extends InMobi's full-stack advantage - pairing their agentic commerce consumer offering, Glance, with a global advertising platform now further enhanced by MobileAction's specialized expertise.

MobileAction is widely used by leading global brands and app publishers, including Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline. With access to data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers, MobileAction empowers marketers to make faster, smarter decisions in an increasingly competitive economy.

"As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision," said Rohit Dosi, Vice President & General Manager, InMobi. "MobileAction's AI-powered platform and leadership in helping marketers drive growth for their apps makes this a highly strategic addition to InMobi Advertising. Together, we're better positioned to help marketers and brands drive sustainable, intelligent growth in an agentic world."

"Joining InMobi marks an exciting next chapter for MobileAction,” said Aykut Karaalioglu, Founder & CEO, MobileAction. "I look forward to partnering with Rohit, and I am confident our shared vision for the future of agentic AI-driven advertising - spanning innovation, data-driven decision-making, and customer impact - will allow us to accelerate our roadmap and deliver even greater value to marketers worldwide."

Following the close of the transaction, MobileAction will continue to operate as a dedicated platform, with its team across the United States, Europe and Turkey joining the InMobi Group. InMobi plans to invest further in MobileAction’s product innovation and global go-to-market efforts, with a strong focus on the US, APAC, MENA and other global markets.

About InMobi Group

InMobi Group is a global technology conglomerate shaping the future of agentic commerce and advertising. Through its ecosystem of businesses - including InMobi Advertising and flagship consumer platform Glance - InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

About MobileAction

MobileAction is a leading App Store Optimization and app analytics platform that helps app developers and marketers improve visibility, performance, and growth across the App Store and Google Play Store. Founded in 2013, the company is headquartered in San Francisco with a global customer base spanning leading brands and publishers.

Fonte: Business Wire