The executive will lead the company's digital growth and evolution strategy in the region.

MEXICO CITY: Western Union announces the appointment of Pedro Alegría as Vice President and General Manager for Mexico and Central America. From this position, he will lead the company's business and operation strategy in the region, with a focus on digital innovation, sustainable growth and a customer-centric value proposition.

Alegría has more than 20 years of experience in financial services, digital payments and innovation, with experience in both Mexico and the United States. Throughout his career he held leadership positions in companies such as American Express, Santa Barbara Bank & Trust, Banco Azteca and Banco Dondé, leading transformation, business growth and product development initiatives in highly competitive markets.

Prior to joining Western Union, he served as General Manager of Broxel USA, where he was in charge of the execution of the business strategy for the U.S. market. He led the development and launch of digital financial products in Mexico and the United States, including payment solutions, remittances, e-wallets, accounts, cards and cross-border platforms. His work has been recognized for its impact on financial inclusion, innovation in international transfers, and the creation of omnichannel proposals focused on underserved communities.

Alegría's appointment comes at a key moment for the company, which is advancing its Beyond strategy, aimed at evolving from a global remittance provider to a comprehensive financial services platform that accompanies people throughout their financial journey, combining digital solutions and a solid physical network. "I assume this new role with the commitment to strengthen the customer experience, through digital evolution, the expansion of our omnichannel; and the development of new products and services that accompany people's financial needs," said Pedro Alegría, Vice President and General Manager for Mexico and Central America.

Pedro has a degree in Business Administration, a Master's Degree in Innovation for Business Development from Tecnológico de Monterrey and a Diploma in Financial Technologies (Fintech, Crypto, Blockchain and AML) from UNAM. He has a strong background in leadership, digital payments, regulation, and technology transformation.

Fonte: Business Wire