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Rapaport Announces Group-Wide Rebrand to Lead the Diamond Industry's Evolution in a Changing Market, with RapNet Transitioning to Rapaport Trade

Rapaport, the trusted pricing and market data authority for the natural diamond market, today announced a comprehensive company rebrand designed to unify its pricing, trading, market intelligence, auc...

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The upcoming transition from RapNet to Rapaport Trade Reflects Rapaport's Commitment to Create a Connected Ecosystem Where Pricing, Inventory, Trading Tools and Market Intelligence Work in Harmony to Help Diamond Businesses Prosper

NEW YORK: Rapaport, the trusted pricing and market data authority for the natural diamond market, today announced a comprehensive company rebrand designed to unify its pricing, trading, market intelligence, auctions, and news platforms under a single master brand.

As the cornerstone of this transition, RapNet, the industry's largest online diamond trading network, has officially become Rapaport Trade.

The transition marks Rapaport's evolution from a suite of individual business units into a connected ecosystem built around how diamond professionals actually work. For the first time, professionals will engage with a unified ecosystem where benchmark pricing from the Rapaport Price List, market intelligence, and access to more than 1.8 million natural diamonds across a global trading network work together. The result is a more connected workflow that helps buyers and sellers make faster, more confident decisions.

For existing RapNet members, the transition to Rapaport Trade is completely seamless. All user accounts, network connections, direct chats, and active inventory listings remain fully intact and operational with no required action from users.

"The market is changing, and professionals in this industry need tools that reflect that," said Dan Mano, CEO of Rapaport. "Bringing pricing, trading, news and market intelligence together under one platform helps professionals work faster and make better decisions. Rapaport Trade is the practical result of that."

"Diamond professionals need to move fast, and they cannot do that if they are forced to bounce between disconnected tools to check pricing data, vet suppliers, and source stones," said Benzi Kluwgant, CMO at Rapaport. "RapNet is now Rapaport Trade because we are harnessing the resources and data of Rapaport, integrating our core technologies into a more powerful sourcing workflow. We are giving the industry a practical sourcing engine where pricing intelligence is connected to the ability to buy and sell natural diamonds directly, with no middlemen."

The rebrand reflects a broader, more technology-based and data-driven approach at Rapaport - building tools that respond to how professionals actually operate in today's market and positioning the company to serve the industry with greater speed and precision going forward.

The newly unified Rapaport ecosystem and the transition to Rapaport Trade will be showcased at the JCK Las Vegas show. CEO Dan Mano will discuss the company's strategic direction during the annual Rapaport Breakfast presentation on Sunday, May 31, followed by Martin Rapaport’s annual industry address.

Rapaport Trade will continue rolling out practical, data-driven tools designed to help professionals manage inventory and sourcing decisions more efficiently. These include Rapaport Polaris, a supply-and-demand pricing dashboard that gives manufacturers and suppliers visibility into cutting and sourcing decisions, and Rapaport SellerIQ, a buyer engagement analytics platform that shows sellers how buyers are engaging with specific inventory across the network.

Rapaport Trade remains exclusively dedicated to natural diamonds. Rapaport's mission - to safeguard the prosperity of the natural diamond economy - is the foundation of everything the company builds. That means an unwavering commitment to natural diamonds only, ethical sourcing, and transparency across the global supply chain. The transition to Rapaport Trade is a direct expression of that mission.

For more information, visit rapaport.com.

About Rapaport

Rapaport Group includes Rapaport News, delivering industry-leading content across digital platforms, including news coverage, interviews, editorial features, original storytelling and branded content initiatives; Rapaport Analysis, providing in-depth research on the global diamond and colored-gemstone markets, including demand and pricing trends and the benchmark Price List for diamonds; Rapaport Trade (formerly RapNet), the world’s largest online diamond- and gemstone-trading marketplace, with over $8 billion in daily diamond, gem and jewelry listings; and Rapaport Auctions, the world’s largest recycler of diamonds. Additional information is available at www.rapaport.com.

Fonte: Business Wire

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