Veteran GTM leader brings two decades of scaling enterprise technology companies to Mappedin's expanding go-to-market engine

WATERLOO, Ontario: #indoormapping--Mappedin, the indoor mapping platform transforming the way venues are experienced and managed, today announced the appointment of Aaron Fullen as Chief Revenue Officer. Fullen joins at a pivotal moment for the company, weeks after closing a $24.5M Series B, as Mappedin accelerates its expansion from individual buildings to entire cities and broadens its platform well beyond wayfinding.

Scaling from a strong foundation

The Series B marked a turning point for Mappedin: more than 10 billion square feet mapped across 86 countries, over 450 million visitors guided annually, and a platform trusted by some of the world's most complex venues - from Simon Property Group to LAX to Super Bowl stadiums. That raise was about building the infrastructure to map the remaining 99% of the world's indoor space. Fullen's mandate is to build the revenue engine that scales alongside it.

"We've spent years proving that indoor maps are infrastructure for the built environment, powering guest experience, building operations, and security," said Hongwei Liu, Co-Founder and CEO of Mappedin. "Aaron has spent his career turning technically sophisticated platforms into category-defining businesses. He sees exactly what Mappedin can become, and we are glad to have him on the team."

A career built on complex GTM at scale

Fullen brings more than two decades of go-to-market leadership at technology companies navigating high-growth transitions. Most recently, he led revenue for an AI-powered customer engagement platform, overseeing large-scale deployments of voice and chat AI for major enterprise brands including American Airlines, AT&T, and JetBlue.

Across each stop, Aaron has led a successful GTM playbook: take a platform with real technical depth, build the commercial model to match, and grow it into a market leader.

"I've evaluated a lot of opportunities, and the ones that get me out of bed are the ones where, once you see the value proposition, you can't unsee it," said Fullen. "Mappedin is one of those companies. The map is so much more than wayfinding. It's a data layer that gives building owners complete awareness and control of everything happening inside their walls. Once you start thinking about it that way, the business opportunity is enormous."

What’s ahead for Mappedin

Mappedin's near-term roadmap is focused on expanding the value the platform delivers to venue operators, offering location intelligence as the operational backbone of a property.

Within the next year, the majority of Mappedin's focus is expected to be on capabilities built on top of the map rather than on wayfinding alone. The vision, as Fullen describes it, is a venue operating system: a platform where anything location-centric inside a building, whether built by Mappedin, the venue itself, or a third-party partner, plugs in and works together from day one. Building owners gain a single, real-time view of their entire property. Every person in the building sees exactly what they need to do their job.

"Anyone whose business has something to do with a building, we can become a revenue and cost-saving engine for them," said Fullen. "That's the company we're building."

About Mappedin

Mappedin is the platform for digital indoor mapping. The company transforms building floor plans and spatial data into dynamic digital maps that power navigation, operations, analytics, and safety across complex environments. Mappedin’s platform has mapped more than 10 billion square feet of indoor space across 86 countries, supporting destinations including Simon Property Group malls, Los Angeles International Airport, Major League stadiums, and Hudson Yards.

Fonte: Business Wire