Former Altria leader brings deep convenience retail and CPG experience to lead the Patron Points sales organization into its next chapter of growth

WOODBURY, Minn.: Patron Points Inc. today announced that Taylor Bromley has joined the company as Vice President of Revenue. Bromley will lead the sales organization and report directly to CEO Erik Ogren. She joins just ahead of the NACS Show, where she will meet with retailers and partners alongside the Patron Points team.

Bromley joins Patron Points from Altria, where she served as Senior Manager of Third Party Implementation. She worked at the center of how manufacturer programs reach the convenience channel. She brings deep consumer goods experience, with strengths in sales, pricing strategy and team leadership. That CPG perspective will help Patron Points deepen its partnerships with retailers and the brands they carry.

"We are very excited and honored that Taylor is joining our Patron Points Team,“ said Ogren. “We're walking into NACS with a roadmap that will show retailers new and exciting ways to elevate loyalty engagement. Taylor brings deep loyalty engagement experience from the manufacturer side. She's the right leader to take Patron Points and our retail partners to new heights in 2027."

Bromley joins during a period of strong momentum. Patron Points won Best New Product in Technology: Loyalty for the second year in a row in 2026. Retailers are taking notice, with several recent accounts moving to the Patron Points platform. The company has also expanded its integrations with partners including Lula, M360 and more, making it easier for retailers to connect loyalty across their operations.

"I'm thrilled to step into the role of Vice President of Revenue at Patron Points," said Bromley. "There's real momentum here. I'm excited to work alongside our sales, marketing and customer teams to turn that momentum into lasting growth for our retailers and partners."

As Vice President of Revenue, Bromley will oversee new business, account growth and sales strategy across the Patron Points portfolio.

Bromley holds a bachelor's degree in marketing from the University of Missouri-Columbia.

Bromley will be with the Patron Points team at the NACS Show in Las Vegas. Retailers and partners can stop by Booth C6434 to meet her.

About Patron Points

Patron Points has spent 22 years building loyalty and scan data for the convenience store industry. Today it is evolving into one connected system, built to help retailers turn anonymous traffic into known, high-value customers. Its award-winning platform captures and rewards behavior at the register, helping retailers know their shoppers and grow with the CPG brands they carry. Learn more at www.patronpoints.com

Fonte: Business Wire